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1.BACKGROUNDPROJECT
Inheriting the design language of Beijing U5 PLUS, Beijing U5 PLUS has made great efforts in the details of the front face. The matrix ornament inside the large intake grille enhances the visual effect of the front face. The boomerang-style daytime running lights on both sides were ferocious, and in the aspect of temperament they could be said to be very careful.
傳承北京U5的設(shè)計(jì)語言，北京U5 PLUS在前臉的細(xì)節(jié)處下足了功夫，大尺寸的進(jìn)氣格柵內(nèi)部矩陣式的點(diǎn)綴，增強(qiáng)了前臉的視覺效果。兩側(cè)回旋鏢式的日間行車燈，彰顯出兇狠的神情，在氣質(zhì)這方面可謂是拿捏的死死的呢。
Beijing U5 PLUS, let you see a heart!
北京U5 PLUS，讓你看一眼就心動(dòng)!
2.STORYBOARD
What! How can you experience time travel without dreaming? ! Take me with you!!
什么！不用做夢就能體驗(yàn)“穿越”？！快帶我一起！！
3.CHARACTER SETTING
Thitime, It's BaiC for UGLY!
這這這這這一次，UGLY迎來了北汽汽車！
The clientinvited Ms. Li Xueqin to be the spokesperson of this advertisement. The idea that Beijing U5 PLUS can realize all your dreams was carried out throughout the advertisement, but the theme of time-traveling was not well realized in reality. At last, we planned to show the time-traveling part in the form of animation, and finally found us UGLY! If you're in trouble, look for UGLY! Save time and effort, don't bother! Ahem, off topic.
客戶爸爸邀請了李雪琴女士代言這則廣告，廣告運(yùn)用北京U5 PLUS能實(shí)現(xiàn)你一切夢想的創(chuàng)意貫徹全片，但是穿越時(shí)空這個(gè)主題在現(xiàn)實(shí)中不太好實(shí)現(xiàn)出來，最后打算將這個(gè)不好實(shí)現(xiàn)的穿越部分以動(dòng)畫形式展現(xiàn)出來，最終就找到了我們UGLY!有困難，就找UGLY!省時(shí)省力不費(fèi)心哦！咳咳，跑題了。
4.CAMERA VOICE DESIGN
The story begins with the protagonist's first experience of a Beijing U5 PLUS car, which has the function of "traveling through" the past and the present. It was a scene of cars running through the streets of Cyberpunk, and then suddenly it was a scene of cars running through the streets of The Tang Dynasty. Finally, the car jumps over a cliff and lands on a large scene showing a moon-like terrain, surrounded by flying saucers, satellites and bases. All the characters in the film have their own ideas, which are relatively simple. The overall animation adopts red and grey as the main color, mainly to highlight the sense of technological atmosphere of the scene so as to create. We use our imagination to create a larger sense of space in a limited amount of time to make the picture look bigger.
故事從主角第一次體驗(yàn)北京U5 PLUS汽車開始，講述這輛車有可以載人“穿越”古今的功能。畫面原本是在車子在賽博朋克的街道上奔跑，然后突然一下子場景變成了在唐朝的，車還在街道上跑。最后車子跨越懸崖，落地之后的大場景展示的是在類似月球的地面上行駛，周圍還有飛碟、衛(wèi)星和基地。影片出現(xiàn)的所有人物都有相對比較簡單，整體動(dòng)畫采用紅灰為主色調(diào)，主要就是要突出場景的穿越科技氛圍感從而進(jìn)行創(chuàng)作。我們運(yùn)用想象，在有限的時(shí)間內(nèi)繪制更大的空間感，從而使畫面看起來更宏偉一點(diǎn)。
Mirror sketch to show the effect
分鏡草圖展示效果
The line drawing shows the effect separately
線稿圖單獨(dú)展示效果
Comparison of line draft and scene display
線稿與場景展示對比效果
5.SPECIAL EFFECTS
6.SPECIAL EFFECTS
7.ON SITE
8.HD WALLPAPERS
9.UGLY INTRODUCTION
UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of92.6%.It can simultaneously carry out up to21MGanimation production lines every month
Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.
—電話/微信：
+ 8615060780280
—官方抖音/新片場/站酷：
安戈力
—電子郵件/ QQ：
523638547@qq.com
—官方網(wǎng)站：
www.xmugly.com
—培訓(xùn)/招聘/兼職/外協(xié)/聯(lián)盟：
+ 8615060780280
- 來訪地址 ：
總部: 廈門市湖里區(qū)華昌路125號聯(lián)發(fā)東南天地A202
華北：北京市朝陽區(qū)十里堡路1號171幢平房330號
安戈力文化
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