Confucius was a great thinker, statesman and educator in ancient China, the founder of Confucianism, and the "Sacred Master of Great Success". Confucius pioneered the style of private lectures and advocated benevolence, righteousness, courtesy, wisdom and trustworthiness. His ideas have a profound impact on China and the world, and his people are listed as the first of the "Top Ten Cultural Celebrities in the World". "Confucius Academy" was founded by the China Confucius Foundation, with the main goal of cultivating and practicing core social values and promoting excellent traditional culture, so that the essence of traditional culture can be rooted in everyone's inner cultural beliefs. Let's explore the intrinsic value of traditional culture with UGLY now~

孔子是中國(guó)古代偉大的思想家、政治家、教育家，儒家學(xué)派創(chuàng)始人、“大成至圣先師”?？鬃娱_(kāi)創(chuàng)私人講學(xué)之風(fēng)，倡導(dǎo)仁義禮智信。其思想對(duì)中國(guó)和世界都有深刻影響，其人被列為“世界十大文化名人”之首?！翱鬃訉W(xué)堂”是由中國(guó)孔子基金會(huì)創(chuàng)辦，以培育和踐行社會(huì)核心價(jià)值觀，弘揚(yáng)優(yōu)秀傳統(tǒng)文化為主要目標(biāo)，讓傳統(tǒng)文化精髓，植根于每個(gè)人內(nèi)心的文化信仰。現(xiàn)在就和UGLY一起探索傳統(tǒng)文化的內(nèi)在價(jià)值吧~

2.STORYBOARD

The designer extracted design elements from Chinese landscapes, pavilions, bamboo forests, cranes, etc., combined with Confucianism of Confucius, and displayed them in the form of picture scrolls. The overall artistic conception is Chinese landscape style, allowing people to experience the essence of Confucianism in the artistic conception.

設(shè)計(jì)師從中國(guó)山水、樓閣、竹林、仙鶴等等提取設(shè)計(jì)元素，結(jié)合孔子的儒家思想，以畫卷的形式展現(xiàn)，整體意境為中國(guó)山水風(fēng)，讓人在意境中體會(huì)儒家思想的精髓。

一幅卷軸從右至左徐徐展開(kāi)，出現(xiàn)山水畫面。太陽(yáng)從地平線上跟著卷軸往右徐徐升起，變大。云霧煙氣在山間緩緩移動(dòng)，大多數(shù)是白色的，個(gè)別是淡紫色的。兩三排大雁在遠(yuǎn)方率先跟著卷軸從右至左飛過(guò)。隨后是近一些的一群飛鶴，在飛過(guò)畫面中間的山巒前，它們各自獨(dú)立飛行，而從山巒后飛過(guò)后，有一只聰明的飛鶴站到了另一只飛鶴的背上，省去了飛行的辛苦。隨著畫卷逐漸完全打開(kāi)，畫卷最左側(cè)瀑布出現(xiàn)，瀑布的水聲隨著隱隱傳來(lái)。

The clouds in the foreground transition, the camera perspective comes to the left part of the picture scroll, the waterfall is closer in front of you, and the sound of the water is much louder in an instant. The camera moves further towards the waterfall until it is close to a close-up of the waterfall, and the sound of the water is getting louder and louder. When the camera pans up, the content of the scroll landscape moves down quickly until the painting comes out. It pans across the junction of light and dark in the upper part of the sky, and enters the dark deep blue night sky. The scattered stars gradually enter the picture, and the camera advances.

前景云朵轉(zhuǎn)場(chǎng)，鏡頭視角來(lái)到畫卷偏左部分，瀑布更近地呈現(xiàn)在眼前，水聲瞬間也大了很多，此時(shí)那群“有人搭便車”的飛鶴正好從瀑布前飛過(guò)，鏡頭進(jìn)一步向瀑布推進(jìn)，直至接近于瀑布特寫，水聲也越來(lái)越大。鏡頭上搖，畫卷山水內(nèi)容快速下移直至出畫，搖過(guò)天空上部亮暗交界處，進(jìn)入了黑暗的深藍(lán)夜空，散布的星星逐漸進(jìn)入了畫面，鏡頭推進(jìn)。

3.CHARACTER SETTING

The connotation of Confucianism is transformed into flying cranes, waterfalls, purple clouds, sun, pavilions and pavilions on the scroll. Each element dances dexterously on the scroll, as if the thoughts of a thousand years have been resurrected, leading us into a new situation.

儒家思想的內(nèi)涵化作卷軸上的飛鶴、瀑布、紫云、太陽(yáng)、亭臺(tái)樓閣，一個(gè)個(gè)元素在畫卷上靈巧地舞動(dòng)，仿佛千年的思想重新復(fù)活了一般，帶領(lǐng)我們進(jìn)入一個(gè)新的境地。

4.CAMERA VOICE DESIGN

The story starts from the bamboo forest where the reels are unfolding. The selection of long format allows us to follow the picture and move the visual center of gravity slowly to the right. The content of the picture swings with the wind, the elements move regularly in the picture, and then the picture transitions to the next scene.

故事從卷軸展開(kāi)的竹林開(kāi)始，長(zhǎng)畫幅的選用，讓我們跟隨畫面，將視覺(jué)重心緩慢向右移動(dòng)，畫面內(nèi)容隨風(fēng)擺動(dòng)，元素在畫面內(nèi)有規(guī)律移動(dòng)，接著畫面轉(zhuǎn)場(chǎng)進(jìn)入下一場(chǎng)景。

Character line draft and color display contrast effect

角色線稿與上色展示對(duì)比效果

The smoky clouds and the pavilions and pavilions not only perfectly reveal the artistic conception in the poetic and picturesque, but also vividly show the ancients' dreamy pursuit of immortality. Crane accompanies the scene, and the flapping wings seem to lead us step by step into the fairyland.

煙云繚繞、亭臺(tái)樓閣，不僅將詩(shī)情畫意里的意境完美流露出來(lái)，更是將古人對(duì)成仙的夢(mèng)幻追求靈動(dòng)展現(xiàn)出來(lái)。仙鶴伴隨在場(chǎng)景之中，撲扇的翅膀仿佛一步步帶領(lǐng)我們走進(jìn)仙境。

The line drawing shows the effect separately

線稿圖單獨(dú)展示效果

Comparison of line draft and scene display

線稿與場(chǎng)景展示對(duì)比效果

7.ON SITE

8.HD WALLPAPERS

UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of92.6%.It can simultaneously carry out up to21MGanimation production lines every month

Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.

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