Xiamen International Animation Festival is a well-known Exhibition hosted by Xiamen municipal government, CO organized by the China Representative Office of the International Animation Association and hosted by the Organizing Committee of Xiamen International Animation Festival. It integrates competition, exhibition and investment attraction. At present, it has become a "platform for professional exchanges, an annual event for animation lovers, a carrier for industry docking and investment attraction".

廈門國際動漫節(jié)是由廈門市政府主辦，國際動畫協(xié)會中國代表處協(xié)辦，廈門國際動漫節(jié)組委會承辦，集大賽、展示、招商對接于一體的知名展會，目前已是“專業(yè)人士交流的平臺、動漫愛好者的年度盛會、產(chǎn)業(yè)對接和招商引資的載體”。

In the winter of 2020, ugly was invited to make a promotional film for the "Golden Dolphin" award of the 13th Xiamen International Animation Festival to help this visual feast.

在2020年的冬季，UGLY受邀為第十三屆廈門國際動漫節(jié)的“”金海豚“”獎制作宣傳片，為這場視覺盛宴，助一份力。

2.STORYBOARD

Animation Festival activities mainly include "Golden Dolphin" animation competition, animation works and technology exhibition and many other contents. Therefore, in the form of expression design, the promotional film adopts a diversified animation art style, and uses a variety of mainstream avant-garde arts such as pop art style, graffiti art style and cyberpunk style to set off the creative atmosphere of the animation festival.

動漫節(jié)活動主要包括“金海豚”動畫作品大賽、動漫作品與技術展示會等諸多內(nèi)容。因此，宣傳片在表現(xiàn)形式設計上，采用多元化動畫藝術風格，運用了波普藝術風格、涂鴉藝術風格、賽博朋克風等多種主流前衛(wèi)藝術，烘托動漫節(jié)創(chuàng)意蓬勃的氛圍。

3.CHARACTER SETTING

The main line of the promotional film is "characters watch the painting exhibition and enter the animation world", and many interactive scenes between animation characters and real-life characters and scenery are inserted into the film.This will open up the diversified world of animation and lead the audience to perceive the vitality of the animation industry together.

宣傳片以“人物看畫展進入動漫世界”為主線，在片中插入諸多動漫人物與現(xiàn)實生活的人物、景色互動場景；由此打開動漫多元世界，引領受眾一同感知動漫行業(yè)的生命力。

4.CAMERA VOICE DESIGN

picture of the animated characters sailing and sailing on the sea, bringing out the LOGO of Xiamen International Animation Festival, showing the animation festival in the mode of live + MG animation and blending with the Xiamen people.

影片以望遠鏡視角，主觀鏡頭開場，后接動漫人物在海面上揚起船帆，啟航的畫面，帶出廈門國際動漫節(jié)的LOGO,以實景+ MG動畫的模式表現(xiàn)動漫節(jié)盛況與廈門人文融會貫通。

line draft andfilm display contrast effect
線稿與成片展示對比效果

5.SPECIAL EFFECTS

6.ON SITE

7.HD WALLPAPERS

—SCRIPTWRITER /編劇&策劃

YI WANG

—SPLIT MIRROR /分鏡

YI WANG

—CONCEPTION /元素設計

MA XIAO

—MIDDLE PICTURE /中間畫

LIU YUAN

—SCENE TEACHER /場景師

YE TIAN

—COLOR SETTING /色定

WEIDONG ZHA

—DIRECTOR /導演

WEIDONG ZHA

—PRODUCTION /制片

WEIDONG ZHA

—ANIMATOR /動畫師

MA XIAO PENG WANG

—CHECKER /動檢師

M

—EDITING /剪輯

PENGWANGMAXIAO

—SYNTHESIS /合成

PENGWANGMAXIAO

—SOUND&MIX /音效/混錄/錄音

PENGWANG

—MUSIC /選曲

MA XIAO

8.UGLY INTRODUCTION

國內(nèi)很丑的一家公司，擁有獨立IP安戈力(UGLY)形象，在業(yè)務上定位于國內(nèi)MG動畫制作生產(chǎn)工廠。取名于英文單詞UGLY（丑的含義），公司Slogan“丑從未如此藝術”，展現(xiàn)安戈力作為藝術創(chuàng)作理念及核心，安戈力形象在IP授權(quán)、衍生產(chǎn)品合作極度受市場歡迎。

UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of92.6%.It can simultaneously carry out up to21MGanimation production lines every month

安戈力運用AE、C4D、逐幀、代碼等高技術手段制作前沿風格MG動畫作品，2014年成立至今服務600多個項目準時交付率高達92.6%，每個月能同步進行多達21條MG動畫生產(chǎn)線

Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.

創(chuàng)立以來專注MG動畫領域至今，影響力已經(jīng)由廈門快速跨向北上廣等城市，足跡也漸漸遍布世界各個角落?，F(xiàn)業(yè)界的評價：MG動畫=安戈力，安戈力=MG動畫，已形成行業(yè)符號。

如果您想委托新作品、查看案例作品集，或者只是與我們討論幫助您找到合適的藝術家來完成特定項目，或者兼職第二份工作加入我們創(chuàng)作，請告訴我們——我們很樂意聽取您的意見。

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安戈力

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