1.BACKGROUNDPROJECT

Brightdairy Dairy is a leading leader in high-end dairy products in China, from the farm to the terminal, by building the whole industry chain to ensure consistent high-quality products and services, and is committed to becoming "China's best dairy enterprise".

光明乳業(yè)是中國(guó)領(lǐng)先的高端乳品引領(lǐng)者，從牧場(chǎng)到終端，通過打造全產(chǎn)業(yè)鏈，確保高品質(zhì)的產(chǎn)品與服務(wù)始終如一，致力于成為“中國(guó)最好的乳制品企業(yè)“。

2.STORYBOARD

This time, the Chinese style animation is divided into four segments, which describe milk tickets in the 50s, milk cards in the 90s, telephone ordering in the 20th century, and Internet APP in the 21st century.

這一次的國(guó)風(fēng)動(dòng)畫分為四個(gè)個(gè)片段，分別描述了50年代的奶票、90年代的奶卡、20世紀(jì)電話訂、21世紀(jì)的互聯(lián)網(wǎng)APP。

In 1956,shanghaiMilk Company wasestablished toshouldertheworkofurbandairyproduct protection.Dairycompanieshavesetupsmall deliery teams toprovide distibutionservices.Atthat time, in the era of the planned economy with extremely poor material supply, the supply of milk was tight, and milk was supplied by tickets, and only special status groups such as athletes, people with physical illnesses, etc. could obtain milk tickets to receive milk.

1956年，上海市牛奶公司成立，肩負(fù)起城市乳制品保障工作。各奶廠組建了小型送奶隊(duì)伍提供配送服務(wù)。當(dāng)時(shí)處于物質(zhì)供應(yīng)極不豐富的計(jì)劃經(jīng)濟(jì)時(shí)代，牛奶供應(yīng)緊張，牛奶憑票供應(yīng)，只有特殊身份人群如運(yùn)動(dòng)員、身體患病者等才可獲得奶票申領(lǐng)牛奶。

By the nineties of last century, Shanghai Dairy Company and Shanghai Industrial Group jointly established Shanghai Bright Dairy Co., Ltd. In 1992, Shanghai Bright Milk Pavilion Co., Ltd. was established, and residents can go to the milk kiosk to receive fresh milk with their milk card.

到上世紀(jì)九十年代，上海市牛奶公司與上海實(shí)業(yè)集團(tuán)合資成立上海光明乳業(yè)有限公司。1992年，成立上海光明牛奶亭有限公司，居民憑奶卡可至牛奶亭領(lǐng)取新鮮牛奶；

In 2000, Guangming Random Milk Home Delivery brand was formally established, opened market-oriented operation, established a four-order milk service system of "book at any time, pay anywhere, choose at will, and change at will", and opened a milk ordering hotline 4008-117-117, promising "free door-to-door delivery, free installation of milk boxes", "fresh milk delivered to the door before 7 o'clock every day" and other services.

2000年，光明隨心訂送奶上門品牌正式成立，開啟市場(chǎng)化運(yùn)作，建立 “隨時(shí)訂、隨地付、隨意選、隨心換”的四隨訂奶服務(wù)系統(tǒng)，并開通訂奶熱線4008-117-117，承諾“免費(fèi)送奶上門，免費(fèi)安裝奶箱”、“每天七點(diǎn)以前新鮮牛奶送上門”等服務(wù)。

In 2008, the official website was officially launched. In 2015, Anytime officially launched the personal version of the APP, and gradually launched WeChat mall, WeChat mini program, etc., to achieve "one-click milk ordering without leaving home". In 2017, Anytime officially settled in JD.com; In 2018, it officially settled on Tmall. At this point, consumers can order any product ordered by Bright Random through major platforms, and enjoy the service of milk delivery to their homes anytime, anywhere.

2008年，隨心訂官網(wǎng)正式上線。2015年，隨心訂正式推出個(gè)人版APP，并逐步推出微信商城、微信小程序等，實(shí)現(xiàn)“足不出戶，一鍵訂奶”。2017年，隨心訂正式入駐京東；2018年正式入駐天貓。至此，隨心訂實(shí)現(xiàn)全網(wǎng)布局，消費(fèi)者可通過各大平臺(tái)訂購(gòu)光明隨心訂的任意產(chǎn)品，隨時(shí)隨地享受送奶到家服務(wù)。

3.CHARACTER SETTING

The overall animation style is woody and retro tones, with music from the 50s and 90s, the whole animation has a strong sense of rhythm and can easily drive the viewer's emotions.

整體動(dòng)畫風(fēng)格偏木質(zhì)復(fù)古的色調(diào)，配上50年代、90年代的音樂，整個(gè)動(dòng)畫節(jié)奏感極強(qiáng)，能夠輕易帶動(dòng)觀者情緒。

With the increasing development of Internet technology, Guangming Willbook began to develop online platforms.the whole animation has a strong sense of rhythm and can easily drive the viewer's emotions.

隨著互聯(lián)網(wǎng)技術(shù)的日益發(fā)展，光明隨心訂開始發(fā)展線上平臺(tái)。整體動(dòng)畫畫風(fēng)開始變成科技感的風(fēng)格。

4.CAMERA VOICE DESIGN

此時(shí)箱體為送奶工的工作場(chǎng)景：奶箱中左邊是一個(gè)巨大的電話，手里拿著一個(gè)記事本。牛奶工一邊聽著電話，電話中飛出文字，一邊在筆記上記錄xx戶 xx點(diǎn) 訂購(gòu)xx月數(shù)，送奶工抬頭看。筆記內(nèi)容發(fā)散到箱體上方，xx戶旁邊有個(gè)媽媽在幫女兒量身高，并遞過牛奶；電話中文字再次飛入，頁(yè)面內(nèi)容上滑。

In the milk crate, the villain sits in the control room and constantly jumps out, the orders of various platforms, and the ordering classification of different milk (showing the type of milk). The interface pops up, and some interfaces show that the order was successful. Some screens show that they are in transit. The camera follows a pile of different kinds of bright product milk falling in above the milk crate, and the picture advances one of the bottles of milk synchronously. At this time, the door of the back panel opened, and a pair of hands came in to take the milk. After taking the milk, the background is revealed, and the background is Shanghai in the 21st century. A milkman enters from the left side of the box on an electric tuk-tuk.

奶箱里，小人坐在操控室里不斷的跳出，各個(gè)平臺(tái)的訂單，與不同奶的訂購(gòu)分類（展示奶的種類）。界面跳出，有些界面顯示訂購(gòu)成功。有些界面顯示正在配送中。鏡頭跟隨奶箱上方掉進(jìn)來一堆不同種類的光明產(chǎn)品奶,畫面同步推進(jìn)其中一瓶牛奶。此時(shí)背板的門打開，一雙手進(jìn)來拿走牛奶。拿走牛奶后，展露出背景，背景是21世紀(jì)的上海。一個(gè)送奶工騎著電動(dòng)三輪摩托車從箱體左邊進(jìn)入。

The line drawing shows the effect separately

線稿圖單獨(dú)展示效果

Character line draft and color display contrast effect

角色線稿與上色展示對(duì)比效果

Comparison of line draft and scene display

線稿與場(chǎng)景展示對(duì)比效果

5.SPECIAL EFFEC

6.SPECIALEFFE

7.ON SITE

8.HD WALLPAPERS

9.UGLY INTRODUCTION

中國(guó)蕞丑的一家MG動(dòng)畫公司——（UGLY），專門服務(wù)國(guó)內(nèi)廣告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作過程中以耿直、宅心仁厚的特點(diǎn)深受合作伙伴的熱捧及引薦，迅速在業(yè)界打開名聲。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，（上海、廈門）擁有在職技術(shù)性專業(yè)人才97位，全國(guó)居家辦公370多位；運(yùn)用AE、C4D、逐幀、代碼等高技術(shù)手段制作前沿風(fēng)格MG動(dòng)畫作品，服務(wù)1148個(gè)項(xiàng)目準(zhǔn)時(shí)交付率高達(dá)92.9%，每月可以同步進(jìn)行近 50 條MG動(dòng)畫生產(chǎn)線，服務(wù)的品牌項(xiàng)目既有眾多耳熟能詳?shù)拇笃放埔灿谐鮿?chuàng)及小眾品牌，屬于名副其實(shí)的動(dòng)畫代理源頭廠家。

取名于英文單詞UGLY（丑英譯），公司Slogan“丑從未如此藝術(shù)”，現(xiàn)業(yè)界的評(píng)價(jià)：MG動(dòng)畫=安戈力，安戈力=MG動(dòng)畫，已形成行業(yè)符號(hào)，提到國(guó)內(nèi)MG動(dòng)畫基地，你會(huì)想起安戈力。

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