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1.BACKGROUNDPROJECT
Yili explored high-quality water sources throughout the country, and finally found the precious volcanic natural mineral water - inikin in the volcanic rock water source belt of Aershan and Paektu Mountain.
伊利在全國(guó)探尋優(yōu)質(zhì)水源地，最終在火山巖水源帶阿爾山和長(zhǎng)白山，發(fā)現(xiàn)了珍貴的火山天然礦泉水—伊刻活泉。
2.STORYBOARD
The energetic water gushing from volcanic rocks, penetrating through volcanic rock layers, contains multiple volcanic mineral elements, and has a sweet and smooth taste, bringing consumers a source of health and vitality.
從火山巖石中涌出的活力好水，歷經(jīng)火山巖層層滲透，含有多重火山礦物元素，口感甘甜順滑，給消費(fèi)者帶來(lái)健康活力之源。
3.CHARACTER SETTING
Do you know? At the foot of Paektu Mountain at 40 ° north latitude, there are more than 4000 rare animals and plants, such as ginseng, ganoderma lucidum, Sika deer, and Hongjingtian, all of which are ecological wonders created by the fertile water and soil under the volcano. So in the design of short film scenes, we also use a large number of live photos of animals and plants, as well as on-site landscapes that incorporate volcanic elements.
你知道嗎？北緯40°的長(zhǎng)白山下，有人參、靈芝、梅花鹿、紅景天等4000多種珍稀動(dòng)植物在此繁衍生息，而這一切都是火山下優(yōu)渥的水土造就的生態(tài)奇觀。所以在短片場(chǎng)景設(shè)計(jì)上我們也采用大量的實(shí)拍動(dòng)植物及現(xiàn)場(chǎng)景觀集火山元素。
4.CAMERA VOICE DESIGN
This short film is produced for the promotion of environmental protection concepts by inikin and China National Geographic on World Environment Day using ink free packaging technology. It is designed in a collage style, with blue as the main color on the screen, to promote the product "inikin" water. A large number of animals, plants and volcanoes appear in the short film, which not only expresses that the product water is extracted from the beautiful volcanic rock source at the foot of Paektu Mountain and Aershan, but also indirectly expresses the concept of protecting the environment and wildlife.
本次短片是為伊刻活泉攜手中國(guó)國(guó)家地理于“世界環(huán)境日”宣傳環(huán)保理念的無(wú)油墨工藝包裝制作的，采用拼貼風(fēng)格設(shè)計(jì)，畫面色彩以藍(lán)色為主，用以宣傳產(chǎn)品“伊刻活泉”水。短片中出現(xiàn)大量的動(dòng)植物與火山，即表達(dá)產(chǎn)品水是由環(huán)境優(yōu)美的火山巖水源長(zhǎng)白山下與阿爾山提取，又間接表達(dá)了保護(hù)環(huán)境與野生動(dòng)物的理念。
inikin appears multiple times in the film, but only at the end does it show its true appearance. Its purpose is to raise the audience's curiosity about the ink free outer packaging of the product, and ultimately deepen the audience's impression of the product through the end display; I believe you are already looking forward to the inikin. Now let's explore the mystery of the rare volcano that nurtures it!
伊刻活泉在片中多次出現(xiàn)，但是在片尾才顯示真實(shí)模樣，其作用是提起觀眾對(duì)產(chǎn)品無(wú)油墨外包裝的好奇，最終在結(jié)尾展示加深觀眾對(duì)產(chǎn)品印象；想必你已很期待伊刻活泉了，現(xiàn)在就和我們一起探尋孕育珍稀的火山奧秘吧！
Comparison of line draft and scene display
線稿與場(chǎng)景展示對(duì)比效果
5.SPECIAL EFFECTS
6.SPECIAL EFFECTS
7.ON SITE
8.HD WALLPAPERS
9.UGLY INTRODUCTION
中國(guó)蕞丑的一家MG動(dòng)畫公司——安戈力（UGLY），專門服務(wù)國(guó)內(nèi)廣告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作過(guò)程中以耿直、宅心仁厚的特點(diǎn)深受合作伙伴的熱捧及引薦，迅速在業(yè)界打開(kāi)名聲。
UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.
CNY新年賀歲
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文旅體育
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