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《奧迪魔改2》實(shí)拍結(jié)合動(dòng)畫(huà)——安戈力文化

互聯(lián)網(wǎng)| 佳片精選 |MG圖形動(dòng)畫(huà)

—Client / 出品方<br/>奧迪<br/>—Project name & type/項(xiàng)目名稱&類型<br/>《奧迪魔改2》實(shí)拍結(jié)合動(dòng)畫(huà)<br/>—Production House / 制作方<br/>UGLY/安戈力<br/>—Production Date/產(chǎn)出時(shí)間<br/>2023年01月17日<br/>—Production cycle / 制作周期<br/>18 days

—Client / 出品方
奧迪
—Project name & type/項(xiàng)目名稱&類型
《奧迪魔改2》實(shí)拍結(jié)合動(dòng)畫(huà)
—Production House / 制作方
UGLY/安戈力
—Production Date/產(chǎn)出時(shí)間
2023年01月17日
—Production cycle / 制作周期
18 days

《奧迪魔改2》實(shí)拍結(jié)合動(dòng)畫(huà)——安戈力文化

1. BACKGROUND PROJECT<br/><br/>In the Dakar Rally 2022, Audi RS Q e-tron won the championship, shining on the stage as an electric overlord! The efficient energy converter injects strong power into the RS Q e-tron, allowing electric racing cars to demonstrate astonishing performance and speed!<br/><br/>在2022年達(dá)喀爾拉力賽，奧迪RS Q e-tron勇奪冠軍，以電動(dòng)霸主的姿態(tài)閃耀舞臺(tái)！高效能量轉(zhuǎn)換器為RS Q e-tron注入強(qiáng)勁動(dòng)力，讓電動(dòng)賽車展現(xiàn)出驚人的性能與速度！

1. BACKGROUND PROJECT

In the Dakar Rally 2022, Audi RS Q e-tron won the championship, shining on the stage as an electric overlord! The efficient energy converter injects strong power into the RS Q e-tron, allowing electric racing cars to demonstrate astonishing performance and speed!

在2022年達(dá)喀爾拉力賽，奧迪RS Q e-tron勇奪冠軍，以電動(dòng)霸主的姿態(tài)閃耀舞臺(tái)！高效能量轉(zhuǎn)換器為RS Q e-tron注入強(qiáng)勁動(dòng)力，讓電動(dòng)賽車展現(xiàn)出驚人的性能與速度！

2. STORYBOARD <br/><br/>The RS Q e-tron combines the legendary technology of Audi Quattro and electric drive system, injecting infinite power into the racing car! The extreme challenge of the Dakar Rally is testing every technology, and RS Q e-tron is sure to win, becoming the representative of electric racing!<br/><br/>RS Q e-tron融匯奧迪Quattro傳奇技術(shù)和電動(dòng)驅(qū)動(dòng)系統(tǒng)，為賽車注入了無(wú)窮力量！達(dá)喀爾拉力賽的極限挑戰(zhàn)考驗(yàn)著每一項(xiàng)技術(shù)，而RS Q e-tron穩(wěn)操勝券，成為電動(dòng)賽車的代表！

2. STORYBOARD

The RS Q e-tron combines the legendary technology of Audi Quattro and electric drive system, injecting infinite power into the racing car! The extreme challenge of the Dakar Rally is testing every technology, and RS Q e-tron is sure to win, becoming the representative of electric racing!

RS Q e-tron融匯奧迪Quattro傳奇技術(shù)和電動(dòng)驅(qū)動(dòng)系統(tǒng)，為賽車注入了無(wú)窮力量！達(dá)喀爾拉力賽的極限挑戰(zhàn)考驗(yàn)著每一項(xiàng)技術(shù)，而RS Q e-tron穩(wěn)操勝券，成為電動(dòng)賽車的代表！

3. CHARACTER SETTING<br/><br/>This is the second installment of our Audi Magic series. In this short film, we will not only see live shots of Audi racing cars, but also the hand drawn pencil style graphics we have designed for them. These live shots are combined with the graphics for dynamic production, creating a unique visual experience.<br/><br/>這是我們奧迪魔改系列第二篇，在本次短片中，我們不僅會(huì)看到奧迪賽車的實(shí)拍鏡頭，還會(huì)看見(jiàn)我們?yōu)槠湓O(shè)計(jì)的手繪鉛筆風(fēng)格畫(huà)面，這些實(shí)拍鏡頭與畫(huà)面相結(jié)合進(jìn)行動(dòng)效制作，營(yíng)造出一種獨(dú)特的視覺(jué)體驗(yàn)。

3. CHARACTER SETTING

This is the second installment of our Audi Magic series. In this short film, we will not only see live shots of Audi racing cars, but also the hand drawn pencil style graphics we have designed for them. These live shots are combined with the graphics for dynamic production, creating a unique visual experience.

這是我們奧迪魔改系列第二篇，在本次短片中，我們不僅會(huì)看到奧迪賽車的實(shí)拍鏡頭，還會(huì)看見(jiàn)我們?yōu)槠湓O(shè)計(jì)的手繪鉛筆風(fēng)格畫(huà)面，這些實(shí)拍鏡頭與畫(huà)面相結(jié)合進(jìn)行動(dòng)效制作，營(yíng)造出一種獨(dú)特的視覺(jué)體驗(yàn)。

4. CAMERA VOICE DESIGN <br/><br/>The Magic Change II screen is mainly reflected in hand-painted design. After the designer hand-painted the new car model, the car leaps onto the paper, as if coming from the world of comics. In the first half of the short film, there is a large amount of Audi's old racing video material, while the second half mainly focuses on RS Q e-tron racing videos. This is not only a collision between new and old products, but also expresses that Audi's works in the automotive industry have been constantly innovating and iterating, maintaining a leading position in the industry.<br/><br/>魔改二畫(huà)面主要體現(xiàn)在手繪設(shè)計(jì)，設(shè)計(jì)師手繪新車型后，汽車躍然紙上，仿佛從漫畫(huà)世界走來(lái)。短片中前半段出現(xiàn)大量奧迪舊款賽車視頻素材，后半段卻以RS Q e-tron比賽視頻為主，既是新舊產(chǎn)品的時(shí)代碰撞，也表達(dá)奧迪在汽車行業(yè)的作品一直在不停創(chuàng)新迭代，一直保持行業(yè)的領(lǐng)先地位。

4. CAMERA VOICE DESIGN

The Magic Change II screen is mainly reflected in hand-painted design. After the designer hand-painted the new car model, the car leaps onto the paper, as if coming from the world of comics. In the first half of the short film, there is a large amount of Audi's old racing video material, while the second half mainly focuses on RS Q e-tron racing videos. This is not only a collision between new and old products, but also expresses that Audi's works in the automotive industry have been constantly innovating and iterating, maintaining a leading position in the industry.

魔改二畫(huà)面主要體現(xiàn)在手繪設(shè)計(jì)，設(shè)計(jì)師手繪新車型后，汽車躍然紙上，仿佛從漫畫(huà)世界走來(lái)。短片中前半段出現(xiàn)大量奧迪舊款賽車視頻素材，后半段卻以RS Q e-tron比賽視頻為主，既是新舊產(chǎn)品的時(shí)代碰撞，也表達(dá)奧迪在汽車行業(yè)的作品一直在不停創(chuàng)新迭代，一直保持行業(yè)的領(lǐng)先地位。

RS Q e-tron won the championship, which is not only a victory, but also a new era of electric vehicle technology! Audi's electric vehicle technology will continue to develop in the future, leading the trend of electric vehicle travel! Passionate on the track and won the hearts of countless car fans! Not only the competition for speed, but also the ultimate challenge to the performance of electric vehicles. RS Q e-tron responds to the challenge with strong strength!

RS Q e-tron勇奪冠軍，這不僅是勝利，更是電動(dòng)車技術(shù)的新紀(jì)元！奧迪的電動(dòng)車技術(shù)將繼續(xù)在未來(lái)發(fā)展，引領(lǐng)電動(dòng)車出行的潮流！在賽道上激情盡展，贏得了無(wú)數(shù)車迷的心！不僅是速度的競(jìng)爭(zhēng)，更是對(duì)電動(dòng)車性能的極限挑戰(zhàn)，RS Q e-tron用強(qiáng)大的實(shí)力回應(yīng)挑戰(zhàn)！

Comparison of line draft and scene display

線稿與場(chǎng)景展示對(duì)比效果

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS <br/><br/>—SCRIPTWRITER /編劇&策劃<br/> XINGU/CAICAI/SANER<br/>—SPLIT MIRROR /分鏡<br/> XINGU/CAICAI/SANER<br/>—CONCEPTION /元素設(shè)計(jì)<br/> WANGYUN/XIAOYU LIU<br/>—ORIGINALPAINTER /原畫(huà)師<br/> LINQING YE/KEXIN HUANG/SILI<br/>—MIDDLEPICTURE /中間畫(huà)<br/> SIMIN HAO/JUNHAO YING<br/> GUONA<br/>—SCENE TEACHER /場(chǎng)景師<br/> JIAWEN XV/DONGYING XIAN<br/> XIANYUYOUXIAN<br/>—PRODUCTION /制片<br/> SANER/XINGU/CAICAI<br/>—ANIMATOR /動(dòng)畫(huà)師<br/> m/SHIGUO WANG<br/> LUJIE LI/HEHONG <br/>—SPECIAL EFFECT /特效師<br/> CHENJING/ZIJIAN NI<br/> WENFENG CHEN/MUZI<br/>—CHECKER /動(dòng)檢師<br/> BOLIANG/CHENZHANG<br/> LIUYONG<br/><br/><br/>9. UGLY INTRODUCTION

8. HD WALLPAPERS

—SCRIPTWRITER /編劇&策劃
XINGU/CAICAI/SANER
—SPLIT MIRROR /分鏡
XINGU/CAICAI/SANER
—CONCEPTION /元素設(shè)計(jì)
WANGYUN/XIAOYU LIU
—ORIGINALPAINTER /原畫(huà)師
LINQING YE/KEXIN HUANG/SILI
—MIDDLEPICTURE /中間畫(huà)
SIMIN HAO/JUNHAO YING
GUONA
—SCENE TEACHER /場(chǎng)景師
JIAWEN XV/DONGYING XIAN
XIANYUYOUXIAN
—PRODUCTION /制片
SANER/XINGU/CAICAI
—ANIMATOR /動(dòng)畫(huà)師
m/SHIGUO WANG
LUJIE LI/HEHONG
—SPECIAL EFFECT /特效師
CHENJING/ZIJIAN NI
WENFENG CHEN/MUZI
—CHECKER /動(dòng)檢師
BOLIANG/CHENZHANG
LIUYONG

9. UGLY INTRODUCTION

中國(guó)蕞丑的一家MG動(dòng)畫(huà)公司——安戈力（UGLY），專門(mén)服務(wù)國(guó)內(nèi)廣告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作過(guò)程中以耿直、宅心仁厚的特點(diǎn)深受合作伙伴的熱捧及引薦，迅速在業(yè)界打開(kāi)名聲。<br/><br/>自2014年成立至今，安戈力（上海、廈門(mén)）擁有在職技術(shù)性專業(yè)人才97位，全國(guó)居家辦公370多位；運(yùn)用AE、C4D、逐幀、代碼等高技術(shù)手段制作前沿風(fēng)格MG動(dòng)畫(huà)作品，服務(wù)1148個(gè)項(xiàng)目準(zhǔn)時(shí)交付率高達(dá)92.9%，每月可以同步進(jìn)行近 50 條MG動(dòng)畫(huà)生產(chǎn)線，服務(wù)的品牌項(xiàng)目既有眾多耳熟能詳?shù)拇笃放埔灿谐鮿?chuàng)及小眾品牌，屬于名副其實(shí)的動(dòng)畫(huà)代理源頭廠家。<br/><br/>安戈力取名于英文單詞UGLY（丑英譯），公司Slogan“丑從未如此藝術(shù)”圖片，現(xiàn)業(yè)界的評(píng)價(jià)：MG動(dòng)畫(huà)=安戈力，安戈力=MG動(dòng)畫(huà)，已形成行業(yè)符號(hào)，提到國(guó)內(nèi)MG動(dòng)畫(huà)基地，你會(huì)想起安戈力。<br/><br/><br/>?UGLY安戈力<br/>此文如需轉(zhuǎn)載刊用請(qǐng)注明來(lái)源公眾號(hào)安戈力

中國(guó)蕞丑的一家MG動(dòng)畫(huà)公司——安戈力（UGLY），專門(mén)服務(wù)國(guó)內(nèi)廣告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作過(guò)程中以耿直、宅心仁厚的特點(diǎn)深受合作伙伴的熱捧及引薦，迅速在業(yè)界打開(kāi)名聲。

自2014年成立至今，安戈力（上海、廈門(mén)）擁有在職技術(shù)性專業(yè)人才97位，全國(guó)居家辦公370多位；運(yùn)用AE、C4D、逐幀、代碼等高技術(shù)手段制作前沿風(fēng)格MG動(dòng)畫(huà)作品，服務(wù)1148個(gè)項(xiàng)目準(zhǔn)時(shí)交付率高達(dá)92.9%，每月可以同步進(jìn)行近 50 條MG動(dòng)畫(huà)生產(chǎn)線，服務(wù)的品牌項(xiàng)目既有眾多耳熟能詳?shù)拇笃放埔灿谐鮿?chuàng)及小眾品牌，屬于名副其實(shí)的動(dòng)畫(huà)代理源頭廠家。

安戈力取名于英文單詞UGLY（丑英譯），公司Slogan“丑從未如此藝術(shù)”圖片，現(xiàn)業(yè)界的評(píng)價(jià)：MG動(dòng)畫(huà)=安戈力，安戈力=MG動(dòng)畫(huà)，已形成行業(yè)符號(hào)，提到國(guó)內(nèi)MG動(dòng)畫(huà)基地，你會(huì)想起安戈力。

?UGLY安戈力
此文如需轉(zhuǎn)載刊用請(qǐng)注明來(lái)源公眾號(hào)安戈力

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