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《亞馬遜Prime Day》MG動(dòng)畫——安戈力文化

影視廣告| 佳片精選 |二維動(dòng)畫|MG圖形動(dòng)畫

—Client/出品方

亞馬遜

—Project name & type/項(xiàng)目名稱&類型

亞馬遜Prime DayMG動(dòng)畫宣傳片

—Production House /制作方

UGLY/安戈力

—Production Date/產(chǎn)出時(shí)間

2023年7月8日

—Production cycle /制作周期

15 days

1.BACKGROUNDPROJECT

Amazon Prime Day refers to a promotional event held by Amazon on a specific date, also known as Amazon Prime Day. This event is a global shopping festival specifically designed for Amazon Prime members, typically held in July each year and lasting for 24 hours. During Amazon membership days, Prime members can enjoy various promotions, flash sales, and discounts, with discounts even exceeding the Black Five. These promotional activities cover a variety of products, including electronic products, home furnishings, books, and more.

亞馬遜會(huì)員日是指亞馬遜在特定日期舉行的促銷活動(dòng)，也稱為亞馬遜Prime Day。該活動(dòng)是專為亞馬遜Prime會(huì)員推出的全球范圍購(gòu)物節(jié)，通常在每年的7月份舉行，為期24小時(shí)。在亞馬遜會(huì)員日期間，Prime會(huì)員可以享受各種促銷、秒殺、打折的優(yōu)惠活動(dòng)，折扣力度甚至超過“黑五”。這些優(yōu)惠活動(dòng)涵蓋了各種商品，包括電子產(chǎn)品、家居用品、圖書等。

Because time is limited to only one day, timeliness has become a top priority.

因?yàn)闀r(shí)間僅限一天，時(shí)效性便成為了重中之重的一件事。

2.STORYBOARD

How to deliver requirements to users within a certain period of time is crucial. The advantage of MG animation is that it is intuitive and easy to understand. Presenting the activity process, steps, and key points in an intuitive and vivid way can better adapt to people's visual habits and improve the efficiency of communication.

如何在段時(shí)間內(nèi)將需求傳遞給用戶，方式很重要。MG動(dòng)畫的優(yōu)勢(shì)是——直觀易懂。以直觀、生動(dòng)的方式呈現(xiàn)活動(dòng)流程、步驟和要點(diǎn)，能更好地適應(yīng)人們的視覺習(xí)慣，提高傳遞的效率。

In this project, while using animation production, we tend to focus on nonsensical and exaggerated storylines in the overall plot design, amplifying the humorous elements of the animation, increasing the viewing experience for the audience and improving the efficiency of information transmission.

這一次的項(xiàng)目制作，我們使用動(dòng)畫制作的同時(shí)，在整體劇情設(shè)計(jì)上偏向于無厘頭、夸張的故事情節(jié)，將動(dòng)畫的幽默元素放大，觀眾在看的同時(shí)增加了觀賞體驗(yàn)，提升信息傳達(dá)的效率。

3.CHARACTER SETTING

Based on the plot, we have designed three character designs, namely Santa Claus, Cowherd, and Scholar. In the promotion of the plot, the role of animated characters is essential. By depicting characters with exaggerated and delicate expressions, as well as designing smooth and vivid movements, the emotional expression of characters is more likely to resonate with the audience, greatly enhancing their infectiousness.

根據(jù)劇情我們?cè)O(shè)計(jì)了三款人物造型，分別是圣誕老人、牛郎、書生，在劇情的推動(dòng)中，動(dòng)畫人物的作用是必不可少。通過對(duì)人物夸張、細(xì)膩的表情刻畫，以及流暢、生動(dòng)的動(dòng)作設(shè)計(jì)，人物的情感表達(dá)更容易與觀眾產(chǎn)生共鳴，感染力起到很大的增強(qiáng)。

4.SPECIAL EFFECTS

This film is divided into three parts and tells three stories - the Cowherd and Weaver Girl are late for their meeting, Santa Claus cannot get gifts into the chimney, and the scholar goes to Beijing to take an exam but takes the wrong path, resulting in missing out on a good opportunity. Through the interpretation of three traditional Chinese stories, the concept of Amazon Prime Day being limited to one day once a year is conveyed.

本片分為三個(gè)部分，分別講述了三個(gè)故事——牛郎織女相會(huì)遲到、圣誕老人送禮物進(jìn)不了煙囪、書生進(jìn)京趕考卻走錯(cuò)路，導(dǎo)致錯(cuò)失良機(jī)。通過三個(gè)中國(guó)傳統(tǒng)故事的演繹，將一年一次的亞馬遜Prime Day僅限一天的理念傳達(dá)出來。

Character line draft and color display contrast effect

角色線稿與上色展示對(duì)比效果

The connection between the three stories is also a response to the theme. By repeatedly mentioning, while the audience smiles after watching the plot, the selling points and stories have a strong stickiness, constantly echoing the theme and enhancing memory points.

三個(gè)故事的連接處都同樣是對(duì)主題的呼應(yīng)，通過反復(fù)地提及，在觀眾看完劇情開懷一笑的同時(shí)電題，賣點(diǎn)與故事產(chǎn)生強(qiáng)黏性，不斷地呼應(yīng)主題，增強(qiáng)記憶點(diǎn)。

The line drawing shows the effect separately

線稿圖單獨(dú)展示效果

Comparison of line draft and scene display

線稿與場(chǎng)景展示對(duì)比效果

5.SPECIAL EFFECTS
6.SPECIAL EFFECTS
7.ON SITE

8.HD WALLPAPERS

—SCRIPTWRITER /編劇&策劃

BEIJINGNAISIDEGUANGGAO

—STORYBOARD /分鏡

XIANSHENGQIANGXIXIJIANG

—CONCEPTION /元素設(shè)計(jì)

SILIYIBINLIN

—SCENE TEACHER /場(chǎng)景師

SHIJIUHUA

—COLOR SETTING /色定

XIXIJIANG

—DIRECTOR /導(dǎo)演

SHUIZHI YIN

—PRODUCTION /制片

SISSI

—ANIMATOR /動(dòng)畫師

JIAXUWANGWENFENGCHEN

—SPECIAL EFFECT /特效師

M PENG WANG

—CHECKER /動(dòng)檢師

—SYNTHESIS /合成

YUROUCHENHONGHE

—SOUND&MIX /音效/混錄/錄音

JIANSUN

—VOICE ACTOR /配音演員

9.UGLY INTRODUCTION

中國(guó)蕞丑的一家MG動(dòng)畫公司——（UGLY），專門服務(wù)國(guó)內(nèi)廣告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作過程中以耿直、宅心仁厚的特點(diǎn)深受合作伙伴的熱捧及引薦，迅速在業(yè)界打開名聲。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，（上海、廈門）擁有在職技術(shù)性專業(yè)人才97位，全國(guó)居家辦公370多位；運(yùn)用AE、C4D、逐幀、代碼等高技術(shù)手段制作前沿風(fēng)格MG動(dòng)畫作品，服務(wù)1148個(gè)項(xiàng)目準(zhǔn)時(shí)交付率高達(dá)92.9%，每月可以同步進(jìn)行近 50 條MG動(dòng)畫生產(chǎn)線，服務(wù)的品牌項(xiàng)目既有眾多耳熟能詳?shù)拇笃放埔灿谐鮿?chuàng)及小眾品牌，屬于名副其實(shí)的動(dòng)畫代理源頭廠家。

Since its establishment in 2014, UGLY (In Shanghai andXiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works.The on-time delivery rate of more than1148 projectshas reached92.9%, and nearly50 MGMotion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文單詞UGLY（丑英譯），公司Slogan“丑從未如此藝術(shù)”，現(xiàn)業(yè)界的評(píng)價(jià)：MG動(dòng)畫=安戈力，安戈力=MG動(dòng)畫，已形成行業(yè)符號(hào)，提到國(guó)內(nèi)MG動(dòng)畫基地，你會(huì)想起安戈力。

UGLYis named after the English word UGLY (Ugly English translation). The company Slogan "Ugly has never been so artistic". Now the industry's evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

?UGLY安戈力

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