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1.BACKGROUNDPROJECT
Tencent Cloud recently launched a unique "Spring Festival Gala" event to celebrate the arrival of the Chinese New Year. In order to showcase the diversity and fun of Tencent Cloud products to users, we plan to create a cartoon style MG animation that anthropomorphizes various celebrity products. Through a lively and joyful evening party, we aim to showcase their unique charm and strength.
騰訊云近期推出了一場別開生面的“春晚”活動(dòng)，以慶祝新春佳節(jié)的到來。為了向用戶展示騰訊云產(chǎn)品的多樣性和趣味性，我們計(jì)劃制作一部卡通風(fēng)格的MG動(dòng)畫，將各款明星產(chǎn)品擬人化，通過一場充滿歡聲笑語的晚會(huì)形式，展現(xiàn)它們的獨(dú)特魅力與實(shí)力。
2.STORYBOARD
It is crucial to attract user attention and convey the characteristics of the product in a short period of time. The form of MG animation, with its unique visual style and storytelling approach, can attract the audience's attention in a short period of time while conveying product information. This project will use a card pass technique to showcase the exciting performances of the products on the Spring Festival Gala stage in a fast-paced manner, with orange and blue gradients as the main colors, creating a festive and technologically advanced atmosphere.
如何在短時(shí)間內(nèi)吸引用戶注意力并傳達(dá)出產(chǎn)品的特點(diǎn)至關(guān)重要。MG動(dòng)畫的形式以其獨(dú)特的視覺風(fēng)格和故事講述方式，能夠在短時(shí)間內(nèi)吸引觀眾的眼球，同時(shí)傳遞出產(chǎn)品信息。本項(xiàng)目將采用卡通化的手法，以快節(jié)奏的方式展現(xiàn)產(chǎn)品們在春晚舞臺(tái)上的精彩表現(xiàn)，以橙色和藍(lán)色漸變作為主色調(diào)，營造出喜慶而又科技感十足的氛圍。
大家過年好！為了感謝大家過去一年的支持，我們的產(chǎn)品們特地準(zhǔn)備了精彩的表演。看！他們來啦！
Program 1: Errenzhuan, with performers including TDSQL and proprietary cloud TC. TDSQL: In the first month comes the New Year. TDSQL: TDSQL and TCE come to celebrate the New Year. I am extremely proficient in the full stack self-developed ability of TCE. We have independent and controllable high availability, and there are countless financial core benchmarks. We all love domestic chips, operating systems, and databases. We all carry the benchmark systems in finance, government affairs, and manufacturing. (TDSQL) 814 million transactions per minute, making it safe to send red envelopes during the Chinese New Year. (TCE)&(TDSQL) sing together: Hey hey hey.
節(jié)目1：二人轉(zhuǎn)，表演者有TDSQL、專有云TC。TDSQL:正月里來是新年。TDSQL：TDSQL和TCE來拜年。（TCE）全棧自研能力我忒上道。（TDSQL）咱自主可控高可用，金融核心標(biāo)桿數(shù)不清。（TCE）國產(chǎn)芯片、OS、數(shù)據(jù)庫咱都愛。金融、政務(wù)、制造，標(biāo)桿系統(tǒng)咱都扛。（TDSQL）每分鐘8.14億筆交易，過年發(fā)紅包不出錯(cuò)。（TCE）&（TDSQL）齊唱：哎嘿哎嘿喲。
Program 2: Jingge Jinqu, Performer: Tencent Meeting, Audio and Video. (Tencent Meeting) Tencent Meeting is always online, and meeting and training are not my limit. Tencent Meeting: Even if your mind drops during a meeting, the AI assistant ensures that you are always online. Tencent Cloud Audio and Video: Whether watching live videos, playing games, or remotely consulting banks or mining ports. Tencent Cloud Audio and Video: Stability and fluency are my strengths, and achieving six consecutive firsts is my achievement.
節(jié)目2：勁歌金曲，表演者：騰訊會(huì)議，音視頻。（騰訊會(huì)議）騰訊會(huì)議時(shí)刻在線，開會(huì)培訓(xùn)不是我的上限。騰訊會(huì)議：開會(huì)就算腦子掉線，ai小助手保你時(shí)刻在線。騰訊云音視頻：甭管看視頻直播打游戲，遠(yuǎn)程問診銀行還是礦山港口。騰訊云音視頻：穩(wěn)定流暢就是我的實(shí)力，連續(xù)六次第一是我的成績。
Program 3: Rap, Performers: CVM, TBDS Big Data, Hybrid Big Model, Security, DigitalTwin, Map Combination. Yo, this is CVM.aka cloud server. I declare myself emperor in the server. SA5 is my star card. Embrace the sea of stars, let you swim freely in the sea of clouds. Yo is my good brother, I am TBDS Big Data. The fate of unified operation and management of hybrid architecture brought us together. Performance outperforms traditional architecture by multiple times, with comprehensive adaptation to domestic software and hardware ecosystems. A complete 4A security system provides comprehensive protection. Hey, I'm Tencent's hybrid big model. Strong logical reasoning in understanding and creating with billions of parameters. It's not a problem to write literary works and illustrations. Industry models that understand the industry and create intelligent productivity. High performance computing cluster paired with vector database. We are accelerating the implementation of the large model. There is also security, digital twins, and maps (chorus): security protection against all poisons. Comprehensive simulation from heaven to earth. A good picture for the base, with solid and cool connections. The 2024 new season. Cultivate oneself and unleash one's potential. Hold high concurrency steadily. Smooth connection brings joy and happiness. The digitalization of industries is fully blooming. Wishing everyone a happy Chinese New Year! Soaring through the clouds and mist in 2024! Create another great achievement!
節(jié)目3：rap，表演者：CVM、TBDS 大數(shù)據(jù)、混元大模型、安全、數(shù)字孿生、地圖組合。Yo,this is CVM .aka云服務(wù)器。服務(wù)器里我稱帝。SA5是我的明星頭牌。擁抱星星海，任你暢游云海。Yo稱帝的是我的好兄弟，我是TBDS大數(shù)據(jù)?；旌霞軜?gòu)統(tǒng)一運(yùn)管的緣分讓我們相遇。性能秒殺傳統(tǒng)架構(gòu)超多倍,軟硬國產(chǎn)化生態(tài)全面適配。完整的4A安全體系防護(hù)全方位。嘿我是騰訊混元大模型。千億參數(shù)理解創(chuàng)作邏輯推理強(qiáng)。文生文、文生圖不在話下。行業(yè)大模型懂行創(chuàng)造智能生產(chǎn)力。高性能計(jì)算集群搭配向量數(shù)據(jù)庫。大模型落地我們正在加速。還有安全，數(shù)字孿生和地圖（合唱）:安全防護(hù)百毒不侵。上天入地全面仿真。一張好圖做底座，連接數(shù)實(shí)整挺酷。2024新賽季。修煉自己發(fā)揮潛力?？缸「卟l(fā)穩(wěn)當(dāng)當(dāng)。絲滑連接樂開懷。產(chǎn)業(yè)數(shù)字化全面開花。祝大家新春快樂！2024騰云駕霧！再創(chuàng)佳績！
3.CHARACTER SETTING
At the beginning of the video, a lively host leapt onto the screen and warmly greeted the audience with New Year's greetings: "Good New Year everyone! To thank everyone for their support over the past year, our product family has specially prepared a wonderful performance. Look! They are here!" With the introduction of the host, a series of programs played by Tencent Cloud's core products were launched one by one.
視頻開篇，一位活力四射的主持人躍然屏上，熱情洋溢地向觀眾致以新年問候：“大家過年好！為了感謝大家過去一年的支持，我們的產(chǎn)品家族特地準(zhǔn)備了精彩的表演，看！他們來啦！”隨著主持人的介紹，一系列由騰訊云核心產(chǎn)品“扮演”的節(jié)目逐一展開。
4.CAMERA VOICE DESIGN
When showcasing each program, the video creates a joyful and innovative atmosphere through smooth camera movements and rhythmic sound effects, allowing the audience to experience the unique charm of Tencent Cloud products. Through this carefully planned MG animation, we hope to bring a visual and auditory feast to Tencent Cloud users, allowing everyone to have a deeper understanding of the diversity and strength of Tencent Cloud products, and celebrate the arrival of the Chinese New Year together!
視頻在展示每個(gè)節(jié)目時(shí)，通過流暢的鏡頭運(yùn)動(dòng)和富有節(jié)奏感的音效，營造出歡樂與創(chuàng)新相結(jié)合的氣氛，讓觀眾感受到騰訊云產(chǎn)品的獨(dú)特魅力。通過這部精心策劃的MG動(dòng)畫，我們期望能給廣大騰訊云用戶帶來一場視聽盛宴，讓大家更深入地了解騰訊云產(chǎn)品的多樣性和實(shí)力，共同慶祝新春佳節(jié)的到來！
Character line draft and color display contrast effect
角色線稿與上色展示對比效果
The line drawing shows the effect separately
線稿圖單獨(dú)展示效果
Comparison of line draft and scene display
線稿與場景展示對比效果
5.SPECIAL EFFECTS
6.SPECIAL EFFECTS
7.ON SITE
8.HD WALLPAPERS
9.UGLY INTRODUCTION
中國蕞丑的一家MG動(dòng)畫公司——（UGLY），專門服務(wù)國內(nèi)廣告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作過程中以耿直、宅心仁厚的特點(diǎn)深受合作伙伴的熱捧及引薦，迅速在業(yè)界打開名聲。
UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.
CNY新年賀歲
電商/快消品
金融
互聯(lián)網(wǎng)/游戲
文旅體育
醫(yī)療/科技
政府合作
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家居房地產(chǎn)
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