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《人民法院75周年》實拍結(jié)合動畫——安戈力文化-Dir cut

影視廣告| 佳片精選 |MG圖形動畫

—Client/出品方

人民法院

—Project name & type/項目名稱&類型

《人民法院75周年》實拍結(jié)合動畫

—Production House /制作方

UGLY/安戈力

—Production Date/產(chǎn)出時間

2024年8月20日

—Production cycle /制作周期

49 days

1.BACKGROUNDPROJECT

The Eight Rank Spring and Autumn Judicial Road has been popular among the people for 75 years. In 2024, in this special year, we pay tribute to the great judges who dedicated their lives to judicial justice, especially the late Judge Bao Weizhong. Comrade Bao Weizhong used his short and glorious life to interpret what "justice for the people" means, and his spirit will forever inspire future generations to move forward.

八秩春秋司法路，七十五載為民心。2024年，在這特殊的一年里，我們緬懷那些為司法公正奉獻一生的偉大法官們，特別是已故的鮑衛(wèi)忠法官。鮑衛(wèi)忠同志用他短暫而光輝的一生詮釋了何謂“司法為民”，他的精神將永遠激勵著后來者前行。

In commemoration of this outstanding judge, a short film that combines MG animation and live action has emerged. This work presents in a unique way the touching scene of Judge Bao's soul returning to the court and communicating with old colleagues, and explores the core value of justice for the people from this perspective.

為了紀念這位杰出的法官，一部融合MG動畫與實拍的短片應運而生。這部作品以一種獨特的方式展現(xiàn)了鮑法官的靈魂重返法院，與舊同事交流的感人場景，并通過這一視角探討了司法為民的核心價值。

2.STORYBOARD

In the film, Ma Xiwu, the founder of the "Ma Xiwu Trial Method," meets the role model of the new era, Bao Weizhong, in a virtual space. Through the interweaving of reality and illusion, Judge Bao's spiritual body travels through time and space, returning to the courtroom where he once struggled - the inch by inch world that witnessed his mediation of disputes and resolution of conflicts.

在影片中，“馬錫五審判方式”的創(chuàng)立者馬錫五和新時代的楷模鮑衛(wèi)忠相遇于一個虛擬的空間內(nèi)。通過虛實交織的手法，讓鮑法官的靈體穿越時空，重返他曾奮斗的法庭——那方見證他調(diào)解糾紛、化解矛盾的方寸天地。

80 years ago, the "Ma Xi Wu Trial Method" moved the court into the fields and wrote a chapter of justice for the people with the wisdom of the soil; In the new era, 'Duke Bao' safeguards national unity with the power of the rule of law and measures people's hearts with his footsteps. Despite the different times, they all firmly believe that only by going deep into the grassroots can we truly understand the needs of the people and achieve fairness and justice.

80年前，"馬錫五審判方式"將法庭搬進田間地頭，以泥土的智慧書寫司法為民的篇章；新時代，"鮑公"以法治之力守護民族團結(jié)，用腳步丈量民心。盡管時代不同，但他們都堅信，唯有深入基層，才能真正理解民眾的需求，實現(xiàn)公平正義。

3.CHARACTER SETTING

The overall style of the film adopts a soft and emotional expression technique, which not only preserves respect for historical figures, but also reflects the unique charm of contemporary art. The main tone is "Rule of Law Blue" and "Earth Gold", with blue symbolizing rationality and justice, and gold representing judicial warmth. In recalling scenes, the color tone is warm, and smooth transition animations are used to connect various plot paragraphs, accompanied by appropriate sound effects, making the entire narrative process coherent and natural, enhancing the expressiveness of the content. Simultaneously utilizing changes in light and shadow to imply temporal and spatial transitions, using strong side lighting for real-life scenes and soft diffuse lighting for recalling scenes。

整片的整體風格采用柔和且富有情感的表現(xiàn)手法，既保留了對歷史人物的敬重，也體現(xiàn)了當代藝術的獨特魅力。主基調(diào)為"法治藍"與"泥土金"，藍色象征理性公正，金色代表司法溫度，在回憶場景色調(diào)偏暖，使用流暢的轉(zhuǎn)場動畫連接各個情節(jié)段落，并配合恰當?shù)囊粜?，使得整個敘述過程連貫自然，增強了內(nèi)容的表現(xiàn)力。同時利用光影變化暗示時空轉(zhuǎn)換，現(xiàn)實場景用硬朗側(cè)光，回憶場景用柔光漫射。

4.CAMERA VOICE DESIGN

When 'Ma Qingtian' meets' Bao Gong ', what we see is not only the figures of two generations of judges, but also the continuity of the early Republic of China's rule of law process. This animation is a tribute to Judge Bao Weizhong and a tribute to all legal professionals who are rooted in the soil and look up at the stars. For seventy-five years, the land of our motherland, under the protection of the rule of law, has been thriving due to the unwavering commitment of countless judicial officials.

當“馬青天”遇見“鮑公”，我們看見的不只是兩代法官的身影，更是中國法治進程中一脈相承的為民初心。這部動畫，是對鮑衛(wèi)忠法官的致敬，亦是對所有扎根泥土、仰望星空的法律人的禮贊。七十五載風華正盛，法治護航下的祖國大地，正因無數(shù)司法者的堅守而煥發(fā)勃勃生機。

Character line draft and color display contrast effect

角色線稿與上色展示對比效果

The line drawing shows the effect separately

線稿圖單獨展示效果

Comparison of line draft and scene display

線稿與場景展示對比效果

5.SPECIAL EFFECTS

6.SPECIAL EFFECTS

7.ON SITE

8.HD WALLPAPERS

—SCRIPTWRITER /編劇&策劃

XIXI

—STORYBOARD /分鏡

XIXIJIANG / YUKUAI

TONGYIN LI / XINYU JU

—CONCEPTION /元素設計

YANGYANG

—ORIGINALPAINTER/原畫師

YANGYANG / SILI

—MIDDLEPICTURE /中間畫

YIYIN GAN

—SCENE TEACHER /場景師

SILI / DENGSHA

—COLOR SETTING /色定

SILI

—DIRECTOR /導演

SHUIZHI YIN

—PRODUCTION /制片

XIXI JIANGBING

—ANIMATOR /動畫師

XIANGFEN CAI / QIAN HUANG

SHENGUO WANG

—SPECIAL EFFECT /特效師

SHENGUO WANG

—CHECKER /動檢師

WXIANGFEN CAI

—EDITING /剪輯

YUKUAI / YUE XI / XIAOBAI / XIXI

—SYNTHESIS /合成

XIXI

9.UGLY INTRODUCTION

中國蕞丑的一家MG動畫公司——（UGLY），專門服務國內(nèi)廣告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作過程中以耿直、宅心仁厚的特點深受合作伙伴的熱捧及引薦，迅速在業(yè)界打開名聲。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，（上海、廈門）擁有在職技術性專業(yè)人才97位，全國居家辦公370多位；運用AE、C4D、逐幀、代碼等高技術手段制作前沿風格MG動畫作品，服務1148個項目準時交付率高達92.9%，每月可以同步進行近 50 條MG動畫生產(chǎn)線，服務的品牌項目既有眾多耳熟能詳?shù)拇笃放埔灿谐鮿?chuàng)及小眾品牌，屬于名副其實的動畫代理源頭廠家。

Since its establishment in 2014, UGLY (In Shanghai andXiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works.The on-time delivery rate of more than1148 projectshas reached92.9%, and nearly50 MGMotion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文單詞UGLY（丑英譯），公司Slogan“丑從未如此藝術”，現(xiàn)業(yè)界的評價：MG動畫=安戈力，安戈力=MG動畫，已形成行業(yè)符號，提到國內(nèi)MG動畫基地，你會想起安戈力。

UGLYis named after the English word UGLY (Ugly English translation). The company Slogan "Ugly has never been so artistic". Now the industry's evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

?UGLY安戈力

此文如需轉(zhuǎn)載刊用請注明來源公眾號安戈力

金融

互聯(lián)網(wǎng)/游戲

文旅體育

醫(yī)療/科技

政府合作

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