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《美林X丁香漫科普》MG動(dòng)畫——安戈力文化

醫(yī)藥保健| 佳片精選 |網(wǎng)絡(luò)廣告

—Client/ 客戶

丁香醫(yī)生

—Project name & type/項(xiàng)目名稱&類型

美林X丁香漫科普拼貼動(dòng)畫

—Production House / 制作方

UGLY/安戈力

—Production Date/產(chǎn)出時(shí)間

2022年5月31日

—Production cycle / 制作周期

20days

1.BACKGROUNDPROJECT

As soon as the baby has a fever, the whole family will be in disorder. The baby is weak and sick. When the baby has a fever, the family will be in a hurry, trying folk prescriptions indiscriminately, and rushing to see a doctor in a long queue. Efficiency is life. How can the illness be delayed? Parents and relatives generally lack medical knowledge and do not understand the basic home care for fever!

寶寶一發(fā)燒，全家就亂套，寶寶體弱多病，發(fā)燒的時(shí)候，家里人手忙腳亂，土方偏方胡亂嘗試，慌忙就醫(yī)長隊(duì)如云，效率就是生命，病情怎能耽誤，父母親屬又普遍缺乏醫(yī)療常識(shí)，不懂基礎(chǔ)的發(fā)燒居家護(hù)理又如何能行！

Now the gospel of parents is that doctor clove's simple and understandable popular science animation is coming. We express it in the form of animation, and use cartoon style to tell parents how to calmly deal with the sudden event of baby fever, and safely use antipyretic drugs paracetamol and ibuprofen, so that the baby can get through the illness comfortably! Let's listen to and watch Doctor clove's popular science animation and learn fever home care together!

現(xiàn)如今家長們的福音，丁香醫(yī)生簡單易懂的科普動(dòng)畫來啦，我們以動(dòng)畫形式來進(jìn)行表達(dá)，通俗易懂地用卡通畫風(fēng)講述家長們?cè)撊绾螐娜輵?yīng)對(duì)寶寶發(fā)燒的突發(fā)事件，安全的使用退熱藥物對(duì)乙酰氨基酚、布洛芬，讓寶寶舒舒服服的渡過病情！讓我們隨著丁香醫(yī)生科普動(dòng)畫去聽、去看、共同學(xué)習(xí)發(fā)燒居家護(hù)理吧！

2.STORYBOARD

Ibuprofen suspension drops (Merrill Lynch): specially designed for infants and young children, it is used to reduce fever, relieve mild headache, sore throat and toothache caused by cold and flu. When the baby has a fever, it will have changes in mental state, irritability, crying or depression. At this time, it usually indicates that the body temperature will be higher and higher, so it is necessary to use antipyretic drugs as appropriate. The animation gives a detailed description of how to use Merrill Lynch.When the baby suddenly has a fever and the family is in a hurry, it is not the best choice to rush to the hospital immediately. Parents can observe and care at home first.

So, what can we do to make the baby more comfortable?

布洛芬混懸滴劑（美林）：專為嬰幼兒設(shè)計(jì)，用于嬰幼兒的退熱，緩解由于感冒、流感等引起的輕度頭痛、咽痛及牙痛等，寶寶發(fā)燒時(shí)會(huì)出現(xiàn)精神狀態(tài)的改變，煩躁、哭鬧或者萎靡不振等，這時(shí)通常來說體溫會(huì)越來越高，就需要酌情使用退熱藥物，動(dòng)畫對(duì)于如何使用美林進(jìn)行了詳細(xì)的說明。寶寶突然發(fā)燒，家人手忙腳亂，這時(shí)候，立刻沖去醫(yī)院并不是最佳選擇，爸媽們可以先在家觀察護(hù)理。

那么，到底怎么做才能讓寶寶更加舒服？

This animation style tells how parents can take care of their children at home when they have a fever. The animation adopts the style of cartoon hand drawing, and draws different shop scenes and characters with simple lines. The colors are comfortable, and the fun background music and just right sound effects add fun to the animation. A small amount of funny elements are added to form a visual conflict, which better resonates with Bao Ma and Bao PA!

本次動(dòng)畫講述家長如何在寶寶發(fā)燒的情況下進(jìn)行居家護(hù)理，動(dòng)畫采用漫畫手繪風(fēng)，用簡約的線條繪制不同的店鋪場景及人物，色調(diào)舒適，好玩的背景音樂及恰到好處的音效為動(dòng)畫增添樂趣，加入了少量搞笑元素，形成視覺沖突，更好的引起寶媽以及寶爸的共鳴！

3.CHARACTER SETTING、

In terms of character setting, it is mainly the children with comic hand-painted style. The designer designs the baby's mother and father with simple painting style. In terms of clothing details and scene depiction, it can be said that it fits the contemporary life, with comfortable colors, and can provide people with a better sense of substitution.

The animation uses the baby as the opening protagonist to attract attention. The baby suddenly has a fever and cries. The camera focuses on the baby. The camera pulls away. Bao's parents appear in front of the camera in a panic. The animation has comic exaggeration to show the principle of fever and the nursing work of Bao's parents, forming a sense of visual conflict and better resonating with users.

在人物的設(shè)定上，主要為漫畫手繪風(fēng)的寶寶，設(shè)計(jì)師以簡約的畫風(fēng)設(shè)計(jì)寶寶著裝，寶媽和寶爸，在服裝細(xì)節(jié)上及場景的刻畫，可說是貼合當(dāng)代生活，色調(diào)舒適，能給人提供更好代入感。

動(dòng)畫選用寶寶作為開篇主角吸引視線，寶寶突然發(fā)燒，哇哇大哭，鏡頭聚焦在寶寶身上，鏡頭拉遠(yuǎn)，寶爸寶媽慌慌張張的依次從鏡頭前出現(xiàn)，動(dòng)畫帶有漫畫夸張的表現(xiàn)手法來展示發(fā)燒的原理和寶爸寶媽的護(hù)理工作，形成視覺沖突感，更好地引起用戶共鳴。

4.CAMERA VOICE DESIGN

We used a concept of different space from water to water to make the transformation of old and new packaging.

一個(gè)動(dòng)畫的開篇是很重要的，是吸引人的關(guān)鍵。

The oldpackaging is on the water surface, and the new packaging is below the water surface, which gradually changes during the falling process. This creative idea is ingenious and has a visual aesthetic.

動(dòng)畫從寶寶突然發(fā)燒作開場，劇情和鏡頭隨著寶寶發(fā)燒，寶爸寶媽的護(hù)理工作切換畫面展示寶寶護(hù)理大作戰(zhàn)的全過程。

Character line draft and color display contrast effect

角色線稿與上色展示對(duì)比效果

5.SPECIAL EFFECTS

6.SPECIAL EFFECTS

7.ON SITE

8.HD WALLPAPERS

—SCRIPTWRITER /編劇&策劃

Dingxiang

—SPLIT MIRROR /分鏡

Weldon Zha

—ORIGINAL PAINTER/原畫師

Shengsheng Huijiu

Guona Lizi Lili Wangfei

JingjingGongcheng

—SCENE TEACHER /場景師

Shengsheng Huijiu

Guona Lizi Lili Wangfei

JingjingGongcheng

—COLOR SETTING 色定

Weldon Zha

—PRODUCTION /制片

Weldon Zha

—ANIMATOR /動(dòng)畫師

Jiaxu Shiguo

—CHECKER /動(dòng)檢師

—EDITING /剪輯

Shiguo

—SYNTHESIS /合成

Shiguo

—SOUND&MIX /音效/混錄/錄音

Cao

—VOICE ACTOR /配音演員

MUSI

9.UGLY INTRODUCTION

國內(nèi)很丑的一家公司安戈力，擁有獨(dú)立IP安戈力(UGLY)形象，在業(yè)務(wù)上定位于國內(nèi)MG動(dòng)畫制作生產(chǎn)工廠。安戈力取名于英文單詞UGLY（丑的含義），公司Slogan“丑從未如此藝術(shù)”，展現(xiàn)安戈力作為藝術(shù)創(chuàng)作理念及核心，安戈力形象在IP授權(quán)、衍生產(chǎn)品合作極度受市場歡迎。

UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of92.6%.It can simultaneously carry out up to21MGanimation production lines every month.

安戈力運(yùn)用AE、C4D、逐幀、代碼等高技術(shù)手段制作前沿風(fēng)格MG動(dòng)畫作品，2014年成立至今服務(wù)600多個(gè)項(xiàng)目準(zhǔn)時(shí)交付率高達(dá)92.6%，每個(gè)月能同步進(jìn)行多達(dá)21條MG動(dòng)畫生產(chǎn)線。

Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.

創(chuàng)立以來專注MG動(dòng)畫領(lǐng)域至今，影響力已經(jīng)由廈門快速跨向北上廣等城市，足跡也漸漸遍布世界各個(gè)角落?，F(xiàn)業(yè)界的評(píng)價(jià)：MG動(dòng)畫=安戈力，安戈力=MG動(dòng)畫，已形成行業(yè)符號(hào)。