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Pets are our most loyal and closest friends. In order to provide pets with better nutrition and energy, Kabi pet food has launched new products, which are "0" over-processed and rich in ingredient formulas. ", "Fresh" three major advantages, charging for pets and adding points to health.
寵物是我們最忠誠(chéng)最親密的朋友，為了給寵物們提供更好的營(yíng)養(yǎng)、補(bǔ)充能量，卡比寵物糧推出新品，“0”過(guò)度加工并且含有豐富的食材配方，總結(jié)出“簡(jiǎn)”、“純”、“鮮”三大優(yōu)勢(shì)，為愛寵充電，為健康加分。
In order to highlight the cuteness and vitality of pets, the illustrator designed a black and white comic style opening based on the actual shooting. The cat saw the hand-painted fish that jumped out of the comic frame and was attracted, and jumped into the comic frame to catch it; the puppy When I saw the hand-painted delicious chicken legs, I wanted to lick my tongue. At this time, the illustration of the pet food packaging bag jumped out of the comic frame and transitioned to the real packaging. From this, I entered the theme and began to introduce this NewKirby pet food.
為了突出寵物的可愛與活力，插畫師在實(shí)拍基礎(chǔ)上設(shè)計(jì)了黑白漫畫風(fēng)格的開場(chǎng)，貓咪看到漫畫框內(nèi)跳出的手繪小魚被吸引了注意，跳進(jìn)漫畫框內(nèi)想抓?。恍」房吹绞掷L的美味雞腿也深處舌頭想舔一舔，這時(shí)寵物糧的包裝袋插畫從漫畫框中跳出，轉(zhuǎn)場(chǎng)到真實(shí)的包裝，由此進(jìn)入主題，開始介紹這次的卡比寵物糧新品。
The product is designed with three contents of "simple", "pure" and "fresh" to summarize the advantages of this new product. Combined with the cute pet real shot and the design of the circular composition, the tonality of the film is more relaxed and lively, and the beneficial effects contained in pet food The addition of pet health is combined with the illustration design, which is more explanatory, simple and easy to understand, and the information is clear and clear without losing the sense of design.
The scene combines flat illustrations and real scenes, which not only directly reflects the liveliness and cuteness of pets and the deliciousness of pet food, but also adds interest to the picture. The main colors are green and orange, which are new pet food products, and the entire film is connected with an arc design. The design is rich in jumping dynamic and solid color transitions. match.
簡(jiǎn)化想法
剪化影視公司是由原始知名品牌UGLY和原始影視實(shí)時(shí)制作團(tuán)隊(duì)組成的獨(dú)立制作團(tuán)隊(duì)，主要專注于實(shí)時(shí)客戶項(xiàng)目，以便UGLY和Simplification可以各自帶頭。自2014年成立以來(lái)，剪化影視已經(jīng)為北京，上海，廣州等各行各業(yè)的領(lǐng)先企業(yè)提供服務(wù)，并逐漸在業(yè)界嶄露頭角并獲得認(rèn)可。簡(jiǎn)化了公司的核心價(jià)值觀，消除了繁瑣而平庸的宣傳方法，以簡(jiǎn)化客戶的復(fù)雜性，突出突破品牌影響力的亮點(diǎn)，并幫助客戶在世界各個(gè)角落的品牌形象。
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