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《2023萬科618》MG動畫——安戈力文化

互聯(lián)網(wǎng)|房產(chǎn)置業(yè)| 佳片精選 |網(wǎng)絡(luò)廣告

—Client / 出品方<br/>東莞萬科<br/>—Project name & type/項目名稱&類型<br/>《2023萬科618》MG動畫<br/>—Production House / 制作方<br/>UGLY/安戈力<br/>—Production Date/產(chǎn)出時間<br/>2023年06月14日<br/>—Production cycle / 制作周期<br/>20 days

—Client / 出品方
東莞萬科
—Project name & type/項目名稱&類型
《2023萬科618》MG動畫
—Production House / 制作方
UGLY/安戈力
—Production Date/產(chǎn)出時間
2023年06月14日
—Production cycle / 制作周期
20 days

1. BACKGROUND PROJECT<br/><br/> Vanke is a well-known real estate development company in China, founded in 1984 and headquartered in Shenzhen, Guangdong. As an important participant in China's real estate industry, Vanke has extensive business in both residential and commercial real estate sectors. The company is renowned for its high-quality construction projects and has a strong market position in many cities in China.<br/> 萬科是中國一家知名的房地產(chǎn)開發(fā)公司，成立于1984年，總部位于廣東深圳。作為中國房地產(chǎn)行業(yè)的重要參與者，萬科在住宅和商業(yè)地產(chǎn)領(lǐng)域都有著廣泛的業(yè)務(wù)。公司以高品質(zhì)的建筑工程著稱，并在中國許多城市擁有強大的市場地位。

1. BACKGROUND PROJECT

Vanke is a well-known real estate development company in China, founded in 1984 and headquartered in Shenzhen, Guangdong. As an important participant in China's real estate industry, Vanke has extensive business in both residential and commercial real estate sectors. The company is renowned for its high-quality construction projects and has a strong market position in many cities in China.
萬科是中國一家知名的房地產(chǎn)開發(fā)公司，成立于1984年，總部位于廣東深圳。作為中國房地產(chǎn)行業(yè)的重要參與者，萬科在住宅和商業(yè)地產(chǎn)領(lǐng)域都有著廣泛的業(yè)務(wù)。公司以高品質(zhì)的建筑工程著稱，并在中國許多城市擁有強大的市場地位。

2. STORYBOARD <br/><br/>Dongguan Vanke is a branch or project of Vanke Group in Dongguan. As a part of Vanke Group, Dongguan Vanke is engaged in real estate development business in the Dongguan area.<br/>東莞萬科（Dongguan Vanke）是萬科集團在東莞市的分支或項目。作為萬科集團的一部分，東莞萬科在東莞地區(qū)從事房地產(chǎn)開發(fā)業(yè)務(wù)。<br/>

2. STORYBOARD

Dongguan Vanke is a branch or project of Vanke Group in Dongguan. As a part of Vanke Group, Dongguan Vanke is engaged in real estate development business in the Dongguan area.
東莞萬科（Dongguan Vanke）是萬科集團在東莞市的分支或項目。作為萬科集團的一部分，東莞萬科在東莞地區(qū)從事房地產(chǎn)開發(fā)業(yè)務(wù)。

3. CHARACTER SETTING<br/><br/>Dongguan Vanke is launching the "618" event for the 2023rd year. Have you participated? We have completed the production of this promotional short film. The main character of the short film is centered around the participation of Vanke residents in activities, with images and text displaying key information.<br/>這次東莞萬科推出2023年618活動，不知你是否有參與呢？我們完成了本次宣傳短片的制作，短片主角以萬科住戶參與活動為中心設(shè)計畫面，搭配文字展示重點信息。

3. CHARACTER SETTING

Dongguan Vanke is launching the "618" event for the 2023rd year. Have you participated? We have completed the production of this promotional short film. The main character of the short film is centered around the participation of Vanke residents in activities, with images and text displaying key information.
這次東莞萬科推出2023年618活動，不知你是否有參與呢？我們完成了本次宣傳短片的制作，短片主角以萬科住戶參與活動為中心設(shè)計畫面，搭配文字展示重點信息。

4. CAMERA VOICE DESIGN <br/><br/>The scene is depicted in a large amount of bright yellow and off white, using minimalist graphics combined with black borders and details. This is a typical Memphis style with a strong visual impact.<br/>場景畫面采用了大量的明黃色與米白色，運用簡約圖形，再結(jié)合黑色描邊和細(xì)節(jié)刻畫，這是典型的孟菲斯風(fēng)格，具有有非常濃郁的視覺沖擊。

4. CAMERA VOICE DESIGN

The scene is depicted in a large amount of bright yellow and off white, using minimalist graphics combined with black borders and details. This is a typical Memphis style with a strong visual impact.
場景畫面采用了大量的明黃色與米白色，運用簡約圖形，再結(jié)合黑色描邊和細(xì)節(jié)刻畫，這是典型的孟菲斯風(fēng)格，具有有非常濃郁的視覺沖擊。

We also use a lot of exaggerated techniques in animation production, such as making the protagonist's hands look like rubber material, which can be continuously stretched and deformed to click on the elements; Some elements have been constructed in 3D, making the transition of the screen smoother. Have you received the information about this Vanke event with the combination of magical dubbing and interesting animations?
動畫制作上我們也采用了大量夸張的手法，如讓主人公的手像橡膠材質(zhì)，可以不斷拉長變形去對元素進行點擊；部分元素進行了三維的搭建，使畫面的轉(zhuǎn)場更加順暢。魔性的配音結(jié)合有趣的動畫，這次的萬科活動信息你接收到了嗎？

Character line draft and color display contrast effect

角色線稿與上色展示對比效果

The line drawing shows the effect separately<br/><br/>線稿圖單獨展示效果

The line drawing shows the effect separately

線稿圖單獨展示效果

Comparison of line draft and scene display<br/><br/>線稿與場景展示對比效果

Comparison of line draft and scene display

線稿與場景展示對比效果

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS <br/><br/>—SCRIPTWRITER /編劇&策劃<br/> WENLIN CAI<br/>—STORYBOARD /分鏡<br/> GUONA/YUXUAN CHEN<br/><br/>—CONCEPTION /元素設(shè)計<br/> GUONA <br/>—ORIGINALPAINTER /原畫師<br/> GUONA/YOURAN <br/><br/>—SCENE TEACHER /場景師<br/> GUONA/YOURAN <br/>—COLOR SETTING /色定<br/> GUONA<br/>—DIRECTOR /導(dǎo)演<br/> SHUIZHI YIN<br/>—PRODUCTION /制片<br/> JIANYU LIU<br/><br/>—ANIMATOR /動畫師<br/> WENFENG CHEN/MINGHUI ZHOU<br/>—SPECIAL EFFECT /特效師<br/> WENFENG CHEN/MINGHUI ZHOU<br/>—CHECKER /動檢師<br/> m<br/>—EDITING /剪輯<br/> WENFENG CHEN<br/>—SYNTHESIS /合成<br/> WENFENG CHEN<br/>—SOUND&MIX /音效/混錄/錄音<br/> WENFENG CHEN<br/>—VOICE ACTOR /配音演員<br/> A ZU<br/><br/><br/> 9. UGLY INTRODUCTION

8. HD WALLPAPERS

—SCRIPTWRITER /編劇&策劃
WENLIN CAI
—STORYBOARD /分鏡
GUONA/YUXUAN CHEN

—CONCEPTION /元素設(shè)計
GUONA
—ORIGINALPAINTER /原畫師
GUONA/YOURAN

—SCENE TEACHER /場景師
GUONA/YOURAN
—COLOR SETTING /色定
GUONA
—DIRECTOR /導(dǎo)演
SHUIZHI YIN
—PRODUCTION /制片
JIANYU LIU

—ANIMATOR /動畫師
WENFENG CHEN/MINGHUI ZHOU
—SPECIAL EFFECT /特效師
WENFENG CHEN/MINGHUI ZHOU
—CHECKER /動檢師
m
—EDITING /剪輯
WENFENG CHEN
—SYNTHESIS /合成
WENFENG CHEN
—SOUND&MIX /音效/混錄/錄音
WENFENG CHEN
—VOICE ACTOR /配音演員
A ZU

9. UGLY INTRODUCTION

中國蕞丑的一家MG動畫公司——安戈力（UGLY），專門服務(wù)國內(nèi)廣告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作過程中以耿直、宅心仁厚的特點深受合作伙伴的熱捧及引薦，迅速在業(yè)界打開名聲。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，安戈力（上海、廈門）擁有在職技術(shù)性專業(yè)人才97位，全國居家辦公370多位；運用AE、C4D、逐幀、代碼等高技術(shù)手段制作前沿風(fēng)格MG動畫作品，服務(wù)1148個項目準(zhǔn)時交付率高達(dá)92.9%，每月可以同步進行近 50 條MG動畫生產(chǎn)線，服務(wù)的品牌項目既有眾多耳熟能詳?shù)拇笃放埔灿谐鮿?chuàng)及小眾品牌，屬于名副其實的動畫代理源頭廠家。

Since its establishment in 2014, UGLY (In Shanghai andXiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works.The on-time delivery rate of more than1148 projectshas reached92.9%, and nearly50 MGMotion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

安戈力取名于英文單詞UGLY（丑英譯），公司Slogan“丑從未如此藝術(shù)”，現(xiàn)業(yè)界的評價：MG動畫=安戈力，安戈力=MG動畫，已形成行業(yè)符號，提到國內(nèi)MG動畫基地，你會想起安戈力。

UGLYis named after the English word UGLY (Ugly English translation). The company Slogan "Ugly has never been so artistic". Now the industry's evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

?UGLY安戈力

此文如需轉(zhuǎn)載刊用請注明來源公眾號安戈力

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