—Client / 客戶(hù)

南寧中心血站獻(xiàn)血辦

—Project name & type/項(xiàng)目名稱(chēng)&類(lèi)型

血滴寶寶IP設(shè)計(jì)

—Production House / 制作方

UGLY/安戈力

—Production Date/產(chǎn)出時(shí)間

2020年10月26日

—Production cycle / 制作周期

10days

 

1. BACKGROUND PROJECT

          What is IP design? P stands for intellectual property, that is, intellectual property rights. It may be any form of entertainment such as cartoons, games, novels, movies, brand images, etc., when it is supported by content and can be continuously created, it may even be someone or a famous quote. Words have the potential to become IP. The purpose of IP is:Improve the recognition of the precise crowd.Increase attractiveness to potential crowds.Image design with a main axis for business output

          什么是IP設(shè)計(jì)？P即intellectual property，也就是知識(shí)產(chǎn)權(quán)，可能是動(dòng)漫游戲、小說(shuō)電影、品牌形象等等任意一種娛樂(lè)形態(tài)，在有內(nèi)容支撐并可被持續(xù)創(chuàng)作的情況下，甚至是某人或是名言趣話都有成為IP的潛力。IP的目的在于：提高精準(zhǔn)人群的認(rèn)同度；增加對(duì)潛在人群的吸引力；為業(yè)務(wù)輸出有主軸的形象設(shè)計(jì)。

 2. STORYBOARD 

          Generally speaking, the creation process of the IP image is similar to the design process, and both need to go through the stages of research, analysis, conception, and creation. Research and analysis: As designers, we must first know what we are going to do? For whom? What do our users need? In the process of creating the IP image of Yong Xiaohe, tapping its value, spirit, and tone is an indispensable step. This is also the most important step in all stages. If a firm foundation is not laid, then the house will collapse. 

          一般來(lái)說(shuō)，IP形象的創(chuàng)作過(guò)程與設(shè)計(jì)過(guò)程大同小異，都需要經(jīng)歷研究分析、構(gòu)思、創(chuàng)作階段。研究分析：作為設(shè)計(jì)師，首先我們要知道自己要做什么？為誰(shuí)服務(wù)？我們的用戶(hù)需要什么？在邕小合IP形象創(chuàng)作過(guò)程中，挖掘它的價(jià)值、精神、調(diào)性是不可缺少的步驟，這也是所有階段中最重要的一個(gè)步驟，如果沒(méi)有打下一個(gè)牢固的地基，那么這房必塌。       

           Through collecting, consulting and understanding relevant information about Nanning blood station and IP design, the content of the research and analysis is sorted, summarized, and summarized, and then a design concept is made for the image of Yong Xiaohe's IP.

        通過(guò)搜集，查閱、了解關(guān)于南寧血站和IP設(shè)計(jì)的相關(guān)資料，對(duì)研究分析的內(nèi)容進(jìn)行整理、歸納、總結(jié)，再針對(duì)邕小合IP形象做一系列設(shè)計(jì)構(gòu)思。

 3. CHARACTER SETTING

        It's really not easy to make original designs. This IP image was created by the designer with a lot of effort, and there are probably no fewer than dozens of them for reference. First, you have to have an idea in your mind, and then outline it bit by bit. After you finish it, you need to modify it repeatedly. Perhaps a little inconsistency will make you rework the entire work. The following are a few rejected drafts by the client.

      做原創(chuàng)設(shè)計(jì)真的很不容易，這個(gè)IP形象是設(shè)計(jì)師花費(fèi)比較多的心思去完成的，光參考大概就找了不下幾十個(gè)。首先在腦海里面要有一個(gè)思路，然后一點(diǎn)一滴勾勒出來(lái)，完成之后就是反復(fù)地修改，也許一個(gè)點(diǎn)的不協(xié)調(diào)，都會(huì)讓你把整個(gè)作品再重新改一遍。以下就是幾稿被客戶(hù)否定的廢稿。

         Final conception stage: Characterized image design, living in the story is called a character; from invisible blood drops to human physical characteristics, making the movements richer, enhancing the expressive power of simulated humans, and the improvement of expressive power brings greater Creation possibilities; emotional positioning, Yong Xiaohe's IP image also gives it human emotional characteristics, such as love to laugh, love to eat, sleep, and love to hug, etc. These emotional resonance points.

  4. CAMERA VOICE DESIGN 

         創(chuàng)作階段：生動(dòng)化設(shè)計(jì)，為了突出血滴特點(diǎn)，在邕小合身體上使用了血滴的主色調(diào)紅色；腦袋為血滴的形狀，辨識(shí)度高；頭冠和服裝則是融入了壯族人民的服飾元素，表達(dá)了設(shè)計(jì)者為弘揚(yáng)民族文化和審美需求，而設(shè)計(jì)的一種特殊語(yǔ)言。

The line drawing shows the effect separately

線稿圖單獨(dú)展示效果

Character line draft and color display contrast effect

角色線稿與上色展示對(duì)比效果

Character line draft and color display contrast effect

角色線稿與上色展示對(duì)比效果

 5. SPECIAL EFFECTS 

6. ON SITE 

 7. HD WALLPAPERS  

—PRODUCTION             /制片

8. UGLY INTRODUCTION

         UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of 92.6%. It can simultaneously carry out up to 21MG animation production lines every month

           Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.