01BACKGROUND

Encounter is a problem. How to help people express themselves naturally? How to hear farther through technology? We think about the life scenarios of different groups and gain insight into the expectations and aspirations of independent individuals. We hope that everyone can be heard and cared for even if they are far away.

相遇是一道難題 。怎樣幫助人們自然地展示自我 ？如何通過科技聽見更遠(yuǎn)的聲音？我們思考不同群體的生活場景，洞察獨(dú)立個(gè)體的期盼憧憬，我們希望即使遙遙萬里，每一個(gè)人都能被聆聽，都能被關(guān)心。

02STORYBOARD

The film starts from the image of an individual youth, and shows the social difficulties encountered by modern young people through real shooting and post-production special effects, and how TOUCH use technologyto help young people explore their love and provide young people with real, efficient and trustworthy. Comprehensive social service, connecting every emotion that goes both ways. TOUCHhopes that users do not need to worry too much, as long as they show themselves sincerely, they will meet people who understand you. Every user can be respected and recognized. In the future, TOUCHwill continue to build a high-quality platform with high population penetration, allowing users to broaden their boundaries in their lives and connect to a wider world.

影片從個(gè)體青年形象切入，通過實(shí)拍加上后期特效展現(xiàn)了現(xiàn)代年輕人在社交方面遇到的難題，以及他趣如何運(yùn)用技術(shù)幫助年輕人探索熱愛，為年輕人提供真實(shí)、高效、值得信賴的社交綜合服務(wù)，連接每段雙向奔赴的情感。他趣希望用戶無需擔(dān)心太多，只要真誠地展示自己，便會遇見懂你的人。每位用戶都能被尊重、被認(rèn)可。未來他趣將持續(xù)構(gòu)建優(yōu)質(zhì)的、人群滲透率高的平臺，讓用戶在生活中拓寬邊界，連接更遠(yuǎn)大的世界。

03TELL A PLAY

Part of the shooting location is daily scenes such as roadside and coffee shop, and the other part is TOUCH Xiamen headquarters. The shooting of daily scenes can reflect the reality while ensuring the setting, light and atmosphere, so that viewers can bring themselves into the film. The real shooting combined with the later data and text special effects can better show how the product works in real life. Invisibly serve the user. The filming and interview of TOUCH Xiamen headquarters showed the company's comfortable office environment and professionalism, the current advanced team concept and future prospects.

拍攝取景地一部分為路邊、咖啡廳等日常場景，另一部分為他趣的廈門總部。日常場景的拍攝在保證置景、光線、氛圍的同時(shí)又能體現(xiàn)真實(shí)，讓觀看者能夠帶入自身到影片中，實(shí)拍結(jié)合后期的數(shù)據(jù)、文字特效，更好地展示產(chǎn)品如何在現(xiàn)實(shí)生活中無形地為用戶服務(wù)。他趣廈門總部的拍攝采訪展現(xiàn)了公司舒適的辦公環(huán)境和專業(yè)、現(xiàn)先進(jìn)的團(tuán)隊(duì)理念以及未來的展望。

04CAMERA VOICEDESIGN

The film uses multiple narrative lines in parallel, switching between different scenes and characters to describe the similar situations of different young people in the same time and space. The character stories are combined with TOUCH expert interviews to introduce TOUCH's technology and concepts. The first is the hero of the core character, the subjective perspective plus exaggerated top-down close-up, lays a relaxed tone, narrows the distance with the viewer, and uses clever transitions to intersperse the pictures of the other supporting characters and heroines, and then leads the heroand heroine to use TOUCH subsequent encounters.

影片以多條敘事線并行，在不同的場景和人物之間切換，以此描述同一時(shí)空下不同年輕人相似的處境，人物故事和他趣專家采訪結(jié)合，介紹他趣的技術(shù)和理念。首先是核心人物男主角，主觀視角加上夸張的俯視特寫，奠定輕松的基調(diào)，拉近與觀者的距離，并用巧妙的轉(zhuǎn)場穿插其余配角和女主角的畫面，之后引出男女主角在使用他趣之后的相遇過程。

Mirrorto show the effect

分鏡展示效果

05SPECIAL EFFECTS

06SPECIAL EFFECTS

07ON SITE

08WALLPAPERS

簡化想法

剪化影視公司是由原始知名品牌UGLY和原始影視實(shí)時(shí)制作團(tuán)隊(duì)組成的獨(dú)立制作團(tuán)隊(duì)，主要專注于實(shí)時(shí)客戶項(xiàng)目，以便UGLY和Simplification可以各自帶頭。自2014年成立以來，剪化影視已經(jīng)為北京，上海，廣州等各行各業(yè)的領(lǐng)先企業(yè)提供服務(wù)，并逐漸在業(yè)界嶄露頭角并獲得認(rèn)可。簡化了公司的核心價(jià)值觀，消除了繁瑣而平庸的宣傳方法，以簡化客戶的復(fù)雜性，突出突破品牌影響力的亮點(diǎn)，并幫助客戶在世界各個(gè)角落的品牌形象。

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