上海派能能源科技股份有限公司

《派能能源》MG動(dòng)畫(huà)

1.BACKGROUNDPROJECT

This time,Pylontech, together with UGLY, presented this short film for everyone. The whole film highlighted the outdoor energy storage cabinets with a simple style of painting, and demonstrated the use of outdoor energy storage cabinets in various scenes with simple, humorous and relaxed audio-visual language, highlighting the characteristics and advantages of outdoor energy storage cabinets.

本次派能攜手安戈力為大家獻(xiàn)上本次短片，整片以簡(jiǎn)約的畫(huà)風(fēng)凸顯戶(hù)外儲(chǔ)能機(jī)柜，以簡(jiǎn)約、幽默，輕松的視聽(tīng)語(yǔ)言，去展現(xiàn)戶(hù)外儲(chǔ)能機(jī)柜在各種場(chǎng)景中運(yùn)用，突出戶(hù)外儲(chǔ)能機(jī)柜的特點(diǎn)和優(yōu)勢(shì)。

3.CHARACTER SETTING

This short film adopts the style of white and blue tones. Smooth painting style and concise language make the whole film both advanced and simple, and can better express the brand attributes and brand tonality.

本篇短片采用白、藍(lán)色調(diào)風(fēng)格。流暢的畫(huà)風(fēng)，簡(jiǎn)潔的語(yǔ)言，使整個(gè)影片既高級(jí)又簡(jiǎn)約，能更好的表達(dá)品牌屬性與品牌調(diào)性。

Use simple, beautiful and interesting pictures to enhance the experience of viewers. Let the whole film look not only a product introduction, but also an enjoyment of audio-visual language. Of course, while enjoying, you can also quickly understand the use, characteristics and advantages of outdoor energy storage cabinets through video content. The combination of three main colors, black, white and blue, will not win the main goal of "outdoor energy storage cabinet product introduction".

運(yùn)用簡(jiǎn)約美觀趣味的畫(huà)面，提升觀看者的體驗(yàn)。讓整個(gè)片子看起來(lái)不再只是產(chǎn)品介紹，更是一場(chǎng)視聽(tīng)語(yǔ)言的享受。當(dāng)然，在享受的同時(shí)，也能通過(guò)視頻內(nèi)容快速的了解戶(hù)外儲(chǔ)能機(jī)柜用途、特點(diǎn)、優(yōu)勢(shì)等。黑、白、藍(lán)三種主色調(diào)的搭配，本身又不會(huì)搶過(guò)“戶(hù)外儲(chǔ)能機(jī)柜產(chǎn)品介紹”這個(gè)主要的目地。

4.CAMERA VOICE DESIGN

The whole piece takes outdoor energy storage cabinets as the main line. No matter how the scene changes, our outdoor energy storage cabinets are consistent throughout the whole piece. We take outdoor energy storage cabinets as an important carrier to show the audience more application scenarios of outdoor energy storage cabinets.

整片以戶(hù)外儲(chǔ)能機(jī)柜為主線(xiàn)，無(wú)論場(chǎng)景如何變幻，我們的戶(hù)外儲(chǔ)能機(jī)柜始終如一，貫穿全片，我們以戶(hù)外儲(chǔ)能機(jī)柜為重要載體，向觀眾展示戶(hù)外儲(chǔ)能機(jī)柜更多的應(yīng)用場(chǎng)景。

The film is mainly divided into seven parts, including the system display at the beginning, and multiple application scenarios of outdoor energy storage cabinets, including the scene display of campus, charging pile, community power outage, micro network community, off network operation,and the end.

影片主要分為7個(gè)部分，有開(kāi)頭的系統(tǒng)展示，以及戶(hù)外儲(chǔ)能機(jī)柜的多個(gè)運(yùn)用場(chǎng)景展示，分別有園區(qū)、充電樁、社區(qū)斷電、微網(wǎng)社區(qū)、離網(wǎng)作業(yè)的場(chǎng)景展示，以及最后的結(jié)尾。

Because the illustration design is mainly based on dots and lines, the production method of clipping paths is often used in the short film animation production, combined with zoom, mask and other methods to perfectly present the short film. The character action design of the same hand and foot in the title also adds a lot of interest to the short film.

因?yàn)椴瀹?huà)設(shè)計(jì)以點(diǎn)線(xiàn)為主，所以在短片動(dòng)畫(huà)制作時(shí)多采用修剪路徑的制作方法，再結(jié)合縮放、遮罩等方式，完美呈現(xiàn)短片，在片頭中同手同腳的人物動(dòng)作設(shè)計(jì)也讓短片增添了不少趣味性。

Character line draft and color display contrast effect

角色線(xiàn)稿與上色展示對(duì)比效果

The line drawing shows the effect separately

線(xiàn)稿圖單獨(dú)展示效果

Comparison of line draft and scene display

線(xiàn)稿與場(chǎng)景展示對(duì)比效果

5.SPECIAL EFFECTS

6.SPECIAL EFFECTS

7.PROJEAT GAGS

In addition, we also made a sideshow video for Paineng's electrical box, mainly about the process of drawing graffiti for Paineng's design.

此外，我們還為派能電箱制作一條花絮視頻，內(nèi)容主要是我們?yōu)榕赡茉O(shè)計(jì)繪制涂鴉的過(guò)程。

The outer shell of the electric box is white. With the eagle as the element, we manually drew the outline of the black eagle with acrylic paint and filled it with color. The eagle symbolizes the spirit of courage, vigor and enthusiasm. The combination of black and white colors gives people a strong visual impact and a delicate and soft sense of lines.

8.ON SITE

9.HD WALLPAPERS

SHIGUO WANG

MINHUI ZHOU

10.UGLY INTRODUCTION

國(guó)內(nèi)很丑的一家公司，擁有獨(dú)立IP安戈力(UGLY)形象，在業(yè)務(wù)上定位于國(guó)內(nèi)MG動(dòng)畫(huà)制作生產(chǎn)工廠(chǎng)。取名于英文單詞UGLY（丑的含義），公司Slogan“丑從未如此藝術(shù)”，展現(xiàn)安戈力作為藝術(shù)創(chuàng)作理念及核心，安戈力形象在IP授權(quán)、衍生產(chǎn)品合作極度受市場(chǎng)歡迎。

UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of92.6%.It can simultaneously carry out up to21MGanimation production lines every month.

安戈力運(yùn)用AE、C4D、逐幀、代碼等高技術(shù)手段制作前沿風(fēng)格MG動(dòng)畫(huà)作品，2014年成立至今服務(wù)600多個(gè)項(xiàng)目準(zhǔn)時(shí)交付率高達(dá)92.6%，每個(gè)月能同步進(jìn)行多達(dá)21條MG動(dòng)畫(huà)生產(chǎn)線(xiàn)。

Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.

創(chuàng)立以來(lái)專(zhuān)注MG動(dòng)畫(huà)領(lǐng)域至今，影響力已經(jīng)由廈門(mén)快速跨向北上廣等城市，足跡也漸漸遍布世界各個(gè)角落?，F(xiàn)業(yè)界的評(píng)價(jià)：MG動(dòng)畫(huà)=安戈力，安戈力=MG動(dòng)畫(huà)，已形成行業(yè)符號(hào)。

如果您想委托新作品、查看案例作品集，或者只是與我們討論幫助您找到合適的藝術(shù)家來(lái)完成特定項(xiàng)目，或者兼職第二份工作加入我們創(chuàng)作，請(qǐng)告訴我們——我們很樂(lè)意聽(tīng)取您的意見(jiàn)。

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