Bright Dairy is a leading leader in high-end dairy products in China, from the farm to the terminal, by building the whole industry chain to ensure consistent high-quality products and services, and is committed to becoming "China's best dairy enterprise"

光明乳業(yè)是中國領(lǐng)先的高端乳品引領(lǐng)者，從牧場到終端，通過打造全產(chǎn)業(yè)鏈，確保高品質(zhì)的產(chǎn)品與服務(wù)始終如一，致力于成為“中國最好的乳制品企業(yè)“。

2.STORYBOARD

This time, the Chinese style animation is divided into four segments, which describe milk tickets in the 50s, milk cards in the 90s, telephone ordering in the 20th century, and Internet APP in the 21st century.

這一次的國風(fēng)動畫分為四個個片段，分別描述了50年代的奶票、90年代的奶卡、20世紀(jì)電話訂、21世紀(jì)的互聯(lián)網(wǎng)APP。

In 1956,shanghaiMilk Company wasestablished toshouldertheworkofurbandairyproduct protection.Dairycompanieshavesetupsmall deliery teams toprovide distibutionservices.Atthat time, in the era of the planned economy with extremely poor material supply, the supply of milk was tight, and milk was supplied by tickets, and only special status groups such as athletes, people with physical illnesses, etc. could obtain milk tickets to receive milk.

1956年，上海市牛奶公司成立，肩負(fù)起城市乳制品保障工作。各奶廠組建了小型送奶隊伍提供配送服務(wù)。當(dāng)時處于物質(zhì)供應(yīng)極不豐富的計劃經(jīng)濟時代，牛奶供應(yīng)緊張，牛奶憑票供應(yīng)，只有特殊身份人群如運動員、身體患病者等才可獲得奶票申領(lǐng)牛奶。

By the nineties of last century, Shanghai Dairy Company and Shanghai Industrial Group jointly established Shanghai Bright Dairy Co., Ltd. In 1992, Shanghai Bright Milk Pavilion Co., Ltd. was established, and residents can go to the milk kiosk to receive fresh milk with their milk card.

到上世紀(jì)九十年代，上海市牛奶公司與上海實業(yè)集團合資成立上海光明乳業(yè)有限公司。1992年，成立上海光明牛奶亭有限公司，居民憑奶卡可至牛奶亭領(lǐng)取新鮮牛奶；

3.CHARACTER SETTING

The overall animation style is woody and retro tones, with music from the 50s and 90s, the whole animation has a strong sense of rhythm and can easily drive the viewer's emotions.

整體動畫風(fēng)格偏木質(zhì)復(fù)古的色調(diào)，配上50年代、90年代的音樂，整個動畫節(jié)奏感極強，能夠輕易帶動觀者情緒。

4.CAMERA VOICE DESIGN

In the wooden milk crate, the characters are reduced, the milk bottles and milk tickets are enlarged, and the milk delivery work scene in the milk crate is reflected in a contrasting way. The moment the door was opened, the milk ticket was blown up by the wind, covering the character flying away to cover the transition. A simple thermal bag bike walks the streets of Shanghai in the 50s, gradually disappearing into the distance, and part of the ride is frame-by-frame to draw smooth motion.

在木制牛奶箱中，人物被縮小，奶瓶和牛奶票被放大，牛奶箱中的牛奶運送工作場景以對比的方式反映出來。門打開的那一刻，牛奶票被風(fēng)吹了起來，遮住了角色飛走的痕跡。50年代，一輛簡單的熱袋自行車行走在上海的街道上，逐漸消失在遠處，騎行的一部分是一幀一幀地進行，以獲得流暢的運動。

Milk card: At this time, the milk crate is inside the milk kiosk, the back perspective of the milkman in the milk box, is preparing for the sale of milk, push open the window from the milkman's shoulder to see that there is already a long line outside the window, many people stretched out their arms and held the milk card to exchange, their faces were full of expectant expressions.

奶卡:此時奶箱為牛奶亭內(nèi)部，奶箱中送奶工的背影視角，正在為售賣牛奶做準(zhǔn)備，推開窗戶從送奶工肩膀望去窗口外已經(jīng)是大排長龍，不少民眾伸長了胳膊舉著奶卡前來兌換，臉上都充滿了期待的表情。

Comparison of line draft and scene display
線稿與場景展示對比效果

5.SPECIAL EFFECTS

6.SPECIAL EFFECTS

7.ON SITE

8.HD WALLPAPERS

9.UGLY INTRODUCTION

UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of92.6%.It can simultaneously carry out up to21MGanimation production lines every month.

Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.

如果您想委托新作品、查看案例作品集，或者只是與我們討論幫助您找到合適的藝術(shù)家來完成特定項目，或者兼職第二份工作加入我們創(chuàng)作，請告訴我們——我們很樂意聽取您的意見。

—電話/微信：

+ 8615060780280

—官方抖音/新片場/站酷/微博/小紅書：

安戈力

—電子郵件/ QQ：

523638547@qq.com

—官方網(wǎng)站：

www.xmugly.com

—商務(wù)/培訓(xùn)/招聘/兼職/外協(xié)/聯(lián)盟：

+ 8615060780280

- 來訪地址 ：

總部:廈門湖里華昌路125號聯(lián)發(fā)東南天地A202

華東:上海市靜安區(qū)銅仁路229號東海SOHO21樓2112室

上海市寶山區(qū)高境三鄰橋體育文化園16號2樓

華北:北京市朝陽區(qū)十里堡路1號171幢平房330號