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《東莞萬科美好集》MG實(shí)拍結(jié)合動畫--安戈力文化

|


—Client/出品方

Dongguan Vanke東莞萬科

—Project name & type/項(xiàng)目名稱&類型

《東莞萬科美好集》實(shí)拍結(jié)合動畫

—Production House /制作方

UGLY/安戈力

—Production Date/產(chǎn)出時間

2022年7月— 12月

—Production cycle /制作周期

7days / 期

1.BACKGROUNDPROJECT

Vanke has served Dongguan residents for 20 years and has been committed to improving the lives of urban residents and improving the quality of life of residents.

萬科貼心服務(wù)東莞居民20年,一直致力于改善城市居民生活,提高居民生活品質(zhì)。

Over the years, Vanke has become the most trusted partner of the society and residents with its high-quality service.

長年來優(yōu)質(zhì)的服務(wù)讓萬科成為了社會和居民們最信賴的伙伴。

"Vanke · Wonderful Collection" was born with the attention and expectation of the majority of residents.

“萬科·美好集”就是在廣大居民這樣的關(guān)注和期待下誕生的。

As a brand new owner service upgrade plan built by Vanke, Meimeiji provides residents with a full range of beautiful life experiences from the four perspectives of house, owner, family and neighborhood.

作為萬科重磅打造的全新業(yè)主服務(wù)升級計(jì)劃,美好集從房屋,業(yè)主,家庭,鄰里四個角度出發(fā),為居民提供全方位的美好生活體驗(yàn)。

2.STORYBOARD

Can you see the strong growing flowers in the corner? Can you smell the fresh fragrance of the soil after the rain? Can you hear the happy singing of birds in the treetops?Many small things in life always come to us inadvertently, but the fatigue of life always makes us ignore them.

你是否能看見墻角堅(jiān)強(qiáng)成長的小花?是否能聞見雨后泥土清新的芬芳?是否能聽見樹梢小鳥的歡快歌唱?

生活中的許多小美好總是在不經(jīng)意間就來到我們身邊,只是生活的疲憊總是讓我們忽略掉它們。

Now, there is such a place.

現(xiàn)在,有這樣的一個地方。

It rejects anxiety, reverses in a hurry, helps us pick up those missed regrets and reunites us with the beautiful embrace.

它拒絕焦慮,在匆忙中逆行,幫我們重新拾起那些被錯過的遺憾.讓我們和美好擁抱重逢。

Let's get together in Dongguan Vanke to welcome the good and meet the good.

讓我們一起相聚東莞萬科,共迎美好,和美好喜相逢吧。

3.CHARACTER SETTING

The short film uses the combination of live animation to give life to those things that are closely related to us.

短片采用實(shí)拍動畫結(jié)合的方式,將生活里的那些與我們息息相關(guān)的事物賦予生命。

Those objects that we don't care about in the ordinary days have become lovely elves.Surround and accompany us.

平日里被我們毫不在意的那些物件都化身成了一個個可愛的小精靈,圍繞陪伴在我們身邊。

The fresh and healing style and lively and cheerful movements make them the most heartwarming little beauty.

清新治愈的風(fēng)格配上活潑歡快的動作,讓它們成為了最能溫暖人心的小美好。

They can accompany us to feel sad, feel our joy, dance with us hand in hand, and drive away our tired and sad.

它們能陪伴著我們難過,能感知我們的歡樂,能和我們牽手舞蹈,也能趕走我們的疲憊和悲傷。

This way of expression can also make the public who saw this short film feel the best life experience that "Vanke · Wonderful Collection Project brings to the residents.

這樣的表現(xiàn)方式也能讓看到這個短片的大眾們最直觀的感受到“萬科·美好集項(xiàng)目帶給居民們的美好生活體驗(yàn)。

The crowds are surging and the traffic is heavy. Even if you are busy, there will always be such a place.

人潮涌動,車水馬龍,即使再忙碌,也總要有這樣的一個地方。

Its neighbors are harmonious, laughing and laughing, and the fragrance of flowers is everywhere.Have them,Every minute in life is not lonely.

它鄰里和諧,歡聲笑語,目光所及,花香四溢.有它們,生活里的每一分鐘都不孤單。

4.CAMERA VOICE DESIGN

The whole video is made up of small pieces of life.

整個視頻由一個個細(xì)小生活片段組成。

When basking in the sun, there are small flowers and grass swaying with smiles. When singing music, there should be happy beating notes and line scores. When shopping, there are sculptures waving to us. When playing, there are also flowers surrounded by them.

In each frame of small clips, dynamic anthropomorphic expressions and animation cartoons are designed.

曬太陽的時候有微笑搖曳的小花小草,音樂歌唱的時候要有歡快跳動音符和線譜,逛街的時候有雕塑向我們招手,娛樂玩耍的時候也有一片片花朵簇?fù)碇?/p>

每幀小片段里的都設(shè)計(jì)了動態(tài)擬人的表情動作和動漫卡通的小貼畫。


Comparison between sketch and scene display

草圖與場景展示對比


5.SPECIAL EFFECTS

6.SPECIAL EFFECTS

7.ON SITE

8.HD WALLPAPERS

—SCRIPTWRITER /編劇&策劃

WANGKE

—SPLIT MIRROR /分鏡

XINGGU

—CONCEPTION /元素設(shè)計(jì)

JIAWEN

—ORIGINAL PAINTER /原畫師

JIAWEN/YVXUAN

SIMING/HONGRUI/ZUOZUO

—MIDDLE PICTURE /中間畫
JIAWEN
YVXUAN
SIMING
HONGRUI
ZUOZUO
—SCENE TEACHER /場景師
JIAWEN/ YVXUANSIMING
HONGRUI/ZUOZUO

—COLOR SETTING /色定

JIAWEN/YVXUAN

SIMING/HONGRUI/ZUOZUO

—PRODUCTION /制片

XINGGU

—ANIMATOR /動畫師

WENFENG/SHENGBAI/CHENJING

—SPECIAL EFFECT /特效師

WENFENG/SHENGBAI/CHENJING

—CHECKER /動檢師

M


9.UGLY INTRODUCTION

中國蕞丑的一家MG動畫公司——(UGLY),專門服務(wù)國內(nèi)廣告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作過程中以耿直、宅心仁厚的特點(diǎn)深受合作伙伴的熱捧及引薦,迅速在業(yè)界打開名聲。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今,(上海、廈門)擁有在職技術(shù)性專業(yè)人才97位,全國居家辦公370多位;運(yùn)用AE、C4D、逐幀、代碼等高技術(shù)手段制作前沿風(fēng)格MG動畫作品,服務(wù)1148個項(xiàng)目準(zhǔn)時交付率高達(dá)92.9%,每月可以同步進(jìn)行近 50 條MG動畫生產(chǎn)線,服務(wù)的品牌項(xiàng)目既有眾多耳熟能詳?shù)拇笃放埔灿谐鮿?chuàng)及小眾品牌,屬于名副其實(shí)的動畫代理源頭廠家。
Since its establishment in 2014, UGLY (In Shanghai andXiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works.The on-time delivery rate of more than1148 projectshas reached92.9%, and nearly50 MGMotion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.
取名于英文單詞UGLY(丑英譯),公司Slogan“丑從未如此藝術(shù)”,現(xiàn)業(yè)界的評價(jià):MG動畫=安戈力,安戈力=MG動畫,已形成行業(yè)符號,提到國內(nèi)MG動畫基地,你會想起安戈力。
UGLYis named after the English word UGLY (Ugly English translation). The company Slogan "Ugly has never been so artistic". Now the industry's evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

?UGLY安戈力
此文如需轉(zhuǎn)載刊用 請注明來源 公眾號安戈力


如果您想委托新作品、查看案例作品集,或者只是與我們討論幫助您找到合適的藝術(shù)家來完成特定項(xiàng)目,或者兼職第二份工作加入我們創(chuàng)作,請告訴我們——我們很樂意聽取您的意見。


—電話/微信:

+ 8615060780280

—官方抖音/新片場/站酷/微博/小紅書:

安戈力

—電子郵件/ QQ:

523638547@qq.com

—官方網(wǎng)站:

www.xmugly.com

—商務(wù)/培訓(xùn)/招聘/兼職/外協(xié)/聯(lián)盟:

+ 8615060780280

- 來訪地址 :

總部:廈門湖里華昌路125號聯(lián)發(fā)東南天地A202

華東:上海市靜安區(qū)銅仁路229號東海SOHO21樓2112室

上海市寶山區(qū)高境三鄰橋體育文化園16號2樓

華北:北京市朝陽區(qū)十里堡路1號171幢平房330號



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