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《詩凡黎袋袋》MG動畫——安戈力文化

|


—Client/出品方
詩凡黎
—Project name & type/項(xiàng)目名稱&類型
詩凡黎袋MG動畫宣傳片
—Production House /制作方
UGLY/安戈力
—Production Date/產(chǎn)出時間
2022年11月28日
—Production cycle /制作周期
10天


1.BACKGROUNDPROJECT

The wanderers who work outside, look back at the year, is not found friends witnessed every moment of our, whether the spring and summer of the grass and trees between the sky; or autumn and winter of a thousand miles, there are friends of the figure.

Please take the year's fondness, along with the ethereal long deer bell, come together to participate in UGLY's friends to prepare for the overdue "bag" party, I hope that each friend to participate in the party can throw away the troubles with touching and beautiful to start the new year.

在外打拼的游子們,回頭眺望一下這一年,是不是發(fā)現(xiàn)朋友見證了我們的每個瞬間,無論春夏之交的草木際天;還是秋冬之際的千里一色,都存在著朋友的身影。

請各位攜著對這一年的眷戀,伴隨著空靈悠長的鹿鈴聲,一起來參加UGLY的朋友給大家準(zhǔn)備好的超期"袋"派對,希望每一位來參加派對的朋友都能把煩心事丟掉帶著感動與美好開啟新的一年。

2.STORYBOARD

The beauty of the four seasons ends here, but the memories of the year are retained by the designer in the form of a picture, scene by scene in this video, in order to give this "simple" party a unique opening, the feelings between our friends a little concrete expression. Let this party have humanistic feelings, making this party easier to penetrate the hearts of people.

四季之美,到此為終,但這一年的記憶被設(shè)計(jì)師以一幅一幅圖畫的形式留住,一幕一幕展示在這視頻之中,為的就是給這個“簡單”的派對一個獨(dú)屬的開場,把我們朋友之間的感情稍作具象表現(xiàn)。讓這個派對具備人文情懷,使得這場派對更容易深入人心。

(This video is narrated in flashback) At the beginning, the gift box is scattered, and the bag is drilled out of the Silvanli logo gift box, and the scene reverses to the garden atmosphere scene. The bag comes to the garden, meets the cat happy who is hiding and becomes good friends with him. The scene pans to the seaside scene, where Pouch is playing. After the page flips, Pouch and his dog Ball walk on the romantic sunset avenue with the falling leaves.

(本視頻采用倒敘的方式講述)一開始,禮盒散落,袋袋從詩凡黎logo禮盒中鉆出,畫面反轉(zhuǎn)轉(zhuǎn)場后來到了花園氛圍感場景。袋袋來到花園里,遇見了正在躲貓貓的貓咪happy,和他成為了好朋友。場景平移轉(zhuǎn)場到海邊場景,袋袋玩耍,翻頁過后在落日夕陽下,落葉飄零,袋袋和狗狗球球走在浪漫的落日大道上,落葉轉(zhuǎn)場,袋袋走進(jìn)詩凡黎門店,打開門發(fā)現(xiàn)了生日蛋糕以及驚喜。

3.CHARACTER SETTING

The short film adopts a cute picture book style, and the main character Pouch is the IP image of the party organizer - Sifanli. Pouch's performance in the short film with the pleasant images of the four seasons makes this small video full of humanistic feelings and brings a touch of warmth to the heart of the audience at the end of the year.

短片采用可愛的繪本風(fēng),主人翁袋袋就是本次派對的舉辦方——詩凡黎的IP形象,袋袋在短片中的表現(xiàn)配合四季愉悅的畫面,讓這個小小的視頻充滿的人文情懷,給觀眾在年末之際帶來了一絲心頭的溫暖。

4.CAMERA VOICE DESIGN

The story starts with the pouch burrowing out of the Sifanli logo gift box. The video uses flashbacks and all the characters that appear are based on animals similar to the pouch. We combined the four seasons to bring the most beautiful scenes of the seasons into the picture.

故事從袋袋從詩凡黎logo禮盒中鉆出開始,視頻采用倒敘手法,出現(xiàn)的所有人物都是基于與袋袋相似的動物。我們結(jié)合四季,把四季最美的場景展現(xiàn)在畫面之中。

The line drawing shows the effect separately
線稿圖單獨(dú)展示效果

Comparison of line draft and scene display
線稿與場景展示對比效果

5.SPECIAL EFFECTS

6.SPECIAL EFFECTS

7.ON SITE

8.HD WALLPAPERS

—SCRIPTWRITER /編劇&策劃
SEIFINI
—SPLIT MIRROR /分鏡
YANGZHUANG
—SCENE TEACHER /場景師
YE TIAN
—DIRECTOR /導(dǎo)演
SHUIZHI YIN
—PRODUCTION /制片
YUXINLIU
—ANIMATOR /動畫師
M YINGDANLIU
—CHECKER /動檢師
M
—SYNTHESIS /合成
M
—SOUND&MIX /音效/混錄/錄音
M YINGDANLIU
—MUSIC /選曲
YINGDANLIU


9.UGLY INTRODUCTION

中國蕞丑的一家MG動畫公司——(UGLY),專門服務(wù)國內(nèi)廣告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作過程中以耿直、宅心仁厚的特點(diǎn)深受合作伙伴的熱捧及引薦,迅速在業(yè)界打開名聲。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今,(上海、廈門)擁有在職技術(shù)性專業(yè)人才97位,全國居家辦公370多位;運(yùn)用AE、C4D、逐幀、代碼等高技術(shù)手段制作前沿風(fēng)格MG動畫作品,服務(wù)1148個項(xiàng)目準(zhǔn)時交付率高達(dá)92.9%,每月可以同步進(jìn)行近 50 條MG動畫生產(chǎn)線,服務(wù)的品牌項(xiàng)目既有眾多耳熟能詳?shù)拇笃放埔灿谐鮿?chuàng)及小眾品牌,屬于名副其實(shí)的動畫代理源頭廠家。
Since its establishment in 2014, UGLY (In Shanghai andXiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works.The on-time delivery rate of more than1148 projectshas reached92.9%, and nearly50 MGMotion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.
取名于英文單詞UGLY(丑英譯),公司Slogan“丑從未如此藝術(shù)”,現(xiàn)業(yè)界的評價:MG動畫=安戈力,安戈力=MG動畫,已形成行業(yè)符號,提到國內(nèi)MG動畫基地,你會想起安戈力。
UGLYis named after the English word UGLY (Ugly English translation). The company Slogan "Ugly has never been so artistic". Now the industry's evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.


?UGLY安戈力
此文如需轉(zhuǎn)載刊用 請注明來源 公眾號安戈力
如果您想委托新作品、查看案例作品集,或者只是與我們討論幫助您找到合適的藝術(shù)家來完成特定項(xiàng)目,或者兼職第二份工作加入我們創(chuàng)作,請告訴我們——我們很樂意聽取您的意見。

—電話/微信:

+ 8615060780280

—官方抖音/新片場/站酷/微博/小紅書:

安戈力

—電子郵件/ QQ:

523638547@qq.com

—官方網(wǎng)站:

www.xmugly.com

—商務(wù)/培訓(xùn)/招聘/兼職/外協(xié)/聯(lián)盟:

+ 8615060780280

- 來訪地址 :

總部:廈門湖里華昌路125號聯(lián)發(fā)東南天地A202

華東:上海市靜安區(qū)銅仁路229號東海SOHO21樓2112室

上海市寶山區(qū)高境三鄰橋體育文化園16號2樓

華北:北京市朝陽區(qū)十里堡路1號171幢平房330號



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