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The video is divided into seven parts: village broadcast plan, quick employment, ideal home, users, short play, KuaiShou news, StreamLake, KuaiShou e-commerce
視頻分為村播計劃、快聘、理想家、用戶、短劇、快手新知、StreamLake、快手電商七個部分的內(nèi)容
The village broadcasting plan provides assistance for rural revitalization. More than 20 million users get revenue from KuaiShou platform。
村播計劃為鄉(xiāng)村振興助力。超2000萬用戶從快手平臺獲得收入
Quickly hire thousands of students to complete employment. Cooperate with 5 million live streaming sessions throughout the year, and cooperate with 240000 enterprises in live streaming and job promotion。
快聘為萬千學(xué)子完成就業(yè)。全年直播500萬場次合作、直播帶崗合作企業(yè)打24萬家
Ideal home helps you find your ideal home. GTV over 10 billion yuan。
理想家為你找到理想的家。GTV超100億元
The number of KuaiShou users grew steadily, the DAU reached 366 million, a year-on-year increase of 13.3%, and the number of cross related users exceeded 26.7 billion pairs。
快手用戶規(guī)模穩(wěn)健增長、DAU達3.66億同比增長13.3%、互關(guān)用戶突破267億對。
The joy of short dramas is only known after watching them, with over 100 starry short dramas exceeding 100 million views。
短劇的快樂看了才知道、播放量破億的星芒短劇超100部
KuaiShou new knowledge has covered more than 10 fields such as education and humanities。
快手新知已覆蓋教育、人文等10多個領(lǐng)域。
Release the cloud brand StreamLake with a high-end and upscale atmosphere, providing a one-time audio and video+AI solution。
發(fā)布云品牌StreamLake高端大氣上檔次，提供一次性音視頻+AI解決方案。
KuaiShou e-commerce buy buy buy. Annual GMV reached 901.2 billion。
快手電商買買買。全年GMV達9012億
Annual revenue level exceeds expected growth。
全年營收水平超預(yù)期增長
The total annual revenue reached 94.2 billion yuan, a year-on-year increase of 16.2%
全年總收入達942億元同比增長16.2%
The short film uses cartoon style characters and scene design to present the fourth quarter and annual financial report of KuaiShou in 2022 in a vivid and interesting way. At the same time, motion graphics and text descriptions are used to highlight the achievements of financial report data. On the screen, vivid and youthful color combinations are used to create a lively and friendly atmosphere。
短片采用了卡通風(fēng)格的人物和場景設(shè)計，將快手2022年第四季度及全年財報以生動有趣的方式呈現(xiàn)出來。同時，利用動態(tài)圖形和文字說明，突出了財報數(shù)據(jù)的成績。在畫面上，運用了鮮艷和青春的色彩搭配，營造出一種活潑和友好的氛圍。
KuaiShou Financial Report adopts bright warm yellow and bright green style. Draw a vibrant spring atmosphere with the present flat style, so that the whole animation short film has the charm of young fashion style and youthful atmosphere, and better show the achievements and vitality of KuaiShou as an excellent domestic enterprise.
《快手財報》采用明快的暖黃、亮綠調(diào)風(fēng)格。用現(xiàn)扁平風(fēng)格繪制充滿活力的春天氣息，使整個動畫短片兼具年輕的時尚風(fēng)格和青春氣息的魅力，更好的展現(xiàn)快手作為優(yōu)秀的國內(nèi)企業(yè)的成就與活力。
Starting from the spring trip, the creative proposal refines the yellow and green colors and emphasizes the spring atmosphere. In order to conform to the corporate image of KuaiShou, which is young and energetic, the brand concept of "going ahead bravely", and in order to cooperate with the presentation of financial report data, the overall video rhythm is compact and full of movement. The storyline conveys the bold temperament of embarking on a journey of receiving goods together with Xiaoliu and Xiaokuai, and the bright and magnificent scenes reflect the youthful and modern fashion concept. The youthful and energetic picture style coincides with the young image of KuaiShou. Under the guidance of Xiaoliu and Xiaokuai, it makes people move with the painting and blend into it.
創(chuàng)意提案從春天之旅出發(fā)，提煉了其中黃綠色調(diào)，強調(diào)春天氣息，為了符合快手年輕活力的企業(yè)形象，勇往無前的品牌理念，也為了配合財報數(shù)據(jù)的展示，整體視頻節(jié)奏緊湊，運動感十足。故事脈絡(luò)傳遞著與小六、小快共同開啟收貨之旅的率性氣質(zhì)，明快磅礴的場景體現(xiàn)青春而現(xiàn)代的時尚理念。青春活力的畫面風(fēng)格，和快手的年輕形象不謀而合，在小六、小快的引導(dǎo)下，令人隨畫而動，融入其中。
The line drawing shows the effect separately
線稿圖單獨展示效果
Comparison of line draft and scene display
線稿與場景展示對比效果
WANG JIAXU /M /LIU YINGDAN /WANG SHIGUO/ NI JIJIAN/ MAZEQI
中國蕞丑的一家MG動畫公司——安戈力（UGLY），專門服務(wù)國內(nèi)廣告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作過程中以耿直、宅心仁厚的特點深受合作伙伴的熱捧及引薦，迅速在業(yè)界打開名聲。
UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.
CNY新年賀歲
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世茂|貝殼找房-善貝|萬科直播|建發(fā)房產(chǎn)|貝殼找房|鏈家|聯(lián)發(fā)集團·抗疫篇|德佑| 廈門鐘樓商城|億利華彩城|世貿(mào)集團·社區(qū)篇|世茂集團·戶型篇|萬科MI|聯(lián)發(fā)集團|聯(lián)發(fā)35周年|聯(lián)發(fā)· 成長篇|象嶼集團|聯(lián)發(fā)初心篇|銀泰百貨|京閩悅府 |SM城市廣場|鼎誠國際 | 集美新城 |致歐家居 | 梵遜德邦 | 立林科技展會活動 |
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