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《三星電視》拼貼動畫——安戈力文化

影視廣告|互聯(lián)網(wǎng)| 佳片精選 |企業(yè)宣傳片|MG圖形動畫

—Client/出品方

三星

—Project name & type/項目名稱&類型

《三星電視》拼貼動畫宣傳片

—Production House /制作方

UGLY/安戈力

—Production Date/產(chǎn)出時間

2023年3月28日

—Production cycle /制作周期

15days

1.BACKGROUNDPROJECT

What the master's home looks like, it is too long ago to have a chance to see. What if they live in modern times?

Samsung TV Fish Angoli collaborates to imagine the modern home furnishings of the masters of art, the main thing is a fantasy!

藝術(shù)大師的家都長啥樣，時間太過久遠估計是沒機會看到了。那他們要是生活在現(xiàn)代呢？

三星電視魚安戈力合作，暢想藝術(shù)大師們的現(xiàn)代家居陳設(shè)，主打的就是一個天馬行空！

2.STORYBOARD

Designers have opened their brains and designed "imaginary homes" for the masters of the past artists. Everyone has a share, let us Kangkang these "new homes" have something peculiar!

設(shè)計師們腦洞大開，為過去的藝術(shù)大師們設(shè)計了"想象中的家"。人人有份，讓我們康康這些“新家”都有啥奇特的！

The first is Magritte, whose residence is False Mirror, whose surrealist style inspired the designer, comparing Samsung TVs to eyes to connect the world.

首先是馬格里特，他的居所是《虛假的鏡子》，他的超現(xiàn)實主義風(fēng)格給設(shè)計師帶來靈感，把三星電視比作眼睛，用以連接世界。

Then there was Antonio Gaudí, who created "Home Chosen by Light" for the architect, and the fact that Samsung TVs are not disturbed by reflected light has become a selling point, which is a good creative environment for Antonio.

接著就是安東尼奧·高迪，給這位建筑師打造的是《被光選擇的家》，三星電視不被反射光干擾的特點成了賣點，對于安東尼奧而言是一個良好的創(chuàng)作環(huán)境。

Leonardo da Vinci's room is interesting, and the residence of "Time and Space Gallery" is like a gallery that travels through time and space, allowing new technology fish to touch old times.

達芬奇的房間就有意思了，《時空畫廊》這個居所就像一個穿越時空的畫廊，讓新技術(shù)魚舊時光觸碰。

In contrast, Hans Christian Andersen's room is full of innocence, and the Samsung TV becomes a painting that blends into the forest, immersively close to nature.

相比之下安徒生的房間就充滿童真，三星電視變成了融入森林的畫作，身臨其境地貼近自然。

THE RESIDENCE DESIGN OF SONG HUIZONG, A BIG MAN, INCORPORATES SAMSUNG MICRO LED TECHNOLOGY, WHICH ALLOWS YOU TO IMMERSE YOURSELF IN HIS WORK "BAMBOO BIRD PICTURE".

宋徽宗這位大佬的住所設(shè)計融入了三星MICRO LED技術(shù)，可以沉浸式體驗他的作品《竹禽圖》。

There are also a variety of designs emerge endlessly, Samsung TV Fish Homestay unites to create an inspiration home, cross-district participation in this "spring light tour"!

還有各式各樣的設(shè)計層出不窮，三星電視魚民宿聯(lián)合，打造靈感之家，跨區(qū)參與這場“春光之旅”吧！

3.CHARACTER SETTING

The first time to cooperate with Samsung, the design style of this animation is collage style, interesting collage with text, can most intuitively express the meaning of the work, the information conveyed is also the most direct and direct, let's start this relaxing and enjoyable journey!

第一次與三星合作，本次動畫的設(shè)計風(fēng)格是拼貼風(fēng)格，有趣的拼貼畫配合文字，能夠最直觀表達作品含義，傳遞的信息也是最多最直接的，讓我們開啟這一趟輕松又愉快的旅程吧！

4.CAMERA VOICE DESIGN

With the tearing of the huge canvas, with the question of what the contemporary "home" of the art master looks like, one design draft after another comes into view, and the text expression is combined with the picture display, with a touch of seriousness in the funny.

隨著巨大畫布的撕裂，帶著藝術(shù)大師當(dāng)代的“家”長啥樣的問題，一幅幅設(shè)計稿映入眼簾，文字表達結(jié)合圖片展示，搞怪中帶著一絲認真。

5.SPECIAL EFFECTS

6.SPECIAL EFFECTS

7.ON SITE

8.HD WALLPAPERS

—SCRIPTWRITER /編劇&策劃

SHANRU

—CONCEPTION /元素設(shè)計

—ORIGINALPAINTER/原畫師

PEACE

—MIDDLEPICTURE /中間畫

WANGYUN

—SCENE TEACHER /場景師

WANGYUN

—COLOR SETTING /色定

TONG YU

—DIRECTOR /導(dǎo)演

SUNCONG XIE

—PRODUCTION /制片

LIJUAN ZHUANG

—ANIMATOR /動畫師

M YONG LIUHONG

—SPECIAL EFFECT /特效師

M PENG WANG

—CHECKER /動檢師

WEIDONG ZHA M

—EDITING /剪輯

YAOZHOU YU

—SYNTHESIS /合成

ZHEYULIN

—SOUND&MIX /音效/混錄/錄音

ZHEQI MA

—MUSIC /選曲

HAIQUAN LU

—VOICE ACTOR /配音演員

DAYYINPEIYIN MIAOYINGPEIYIN

9.UGLY INTRODUCTION

中國蕞丑的一家MG動畫公司——（UGLY），專門服務(wù)國內(nèi)廣告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作過程中以耿直、宅心仁厚的特點深受合作伙伴的熱捧及引薦，迅速在業(yè)界打開名聲。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，（上海、廈門）擁有在職技術(shù)性專業(yè)人才97位，全國居家辦公370多位；運用AE、C4D、逐幀、代碼等高技術(shù)手段制作前沿風(fēng)格MG動畫作品，服務(wù)1148個項目準時交付率高達92.9%，每月可以同步進行近 50 條MG動畫生產(chǎn)線，服務(wù)的品牌項目既有眾多耳熟能詳?shù)拇笃放埔灿谐鮿?chuàng)及小眾品牌，屬于名副其實的動畫代理源頭廠家。

Since its establishment in 2014, UGLY (In Shanghai andXiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works.The on-time delivery rate of more than1148 projectshas reached92.9%, and nearly50 MGMotion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文單詞UGLY（丑英譯），公司Slogan“丑從未如此藝術(shù)”，現(xiàn)業(yè)界的評價：MG動畫=安戈力，安戈力=MG動畫，已形成行業(yè)符號，提到國內(nèi)MG動畫基地，你會想起安戈力。

UGLYis named after the English word UGLY (Ugly English translation). The company Slogan "Ugly has never been so artistic". Now the industry's evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

?UGLY安戈力

此文如需轉(zhuǎn)載刊用請注明來源公眾號安戈力

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