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香飄飄食品股份有限公司
1.BACKGROUNDPROJECT
In this hot summer, Meco Fruit Tea sincerely invites you to break away from the shackles of the city and go to the unfettered wilderness to experience the freshness and freedom of life! Unlike those tea shops located in bustling cities, Meco adheres to the unique creative concept of "there is no tea shop but good fruit tea", advocates a free and casual attitude towards life, and provides every user with fresh fruit tea. In order to better interpret this concept, we jointly launched a collage animation with a devilish and joyful tone as the first video of the Meco Fruit Tea social project. Meco is not only your partner for exploring nature, but also gives you the courage to go wherever you want. With MECO in hand, set off immediately!
在這個(gè)熾熱的盛夏，Meco果茶誠(chéng)摯邀請(qǐng)您一同掙脫都市的束縛，去那無(wú)拘無(wú)束的曠野里感受生命的鮮活與自由！與那些坐落于繁華都市的茶飲店不同，Meco堅(jiān)持“沒(méi)有茶飲店 也有好果茶”的獨(dú)特創(chuàng)意理念，倡導(dǎo)自由隨性的生活態(tài)度，為每一位用戶提供如鮮果茶。為了更好地詮釋這一理念，我們聯(lián)合推出一支具魔性鬼畜與歡樂(lè)基調(diào)的拼貼動(dòng)畫作為Meco果茶social項(xiàng)目的首發(fā)影片。Meco不僅是您探索自然的伙伴，更賦予您說(shuō)走就走的勇氣。MECO在手，立刻出發(fā)！
2.STORYBOARD
The film uses a magical song adapted from "Chick-In-Chicken" as the background music. It starts from the hustle and bustle of the city and busy offices, and gradually transitions to Meco taking you on a journey to escape the city.
影片以改編自《小雞小雞》的魔性歌曲為背景音樂(lè)，從都市的喧囂和繁忙的辦公室開(kāi)始，逐漸過(guò)渡到Meco帶你逃離都市的旅程。
The opening chapter starts with a scene where the protagonist, who is an image of the urban "social animal", works overtime late at night. To the rhythm of dynamic music, the Meco driver drives the vehicle and leads the protagonist, who is transformed into a chicken, through mountains, rivers, flowers and mountains. On the outskirts of the sea, experience a series of outdoor activities close to nature such as camping, mountain climbing, hiking, and rafting. Relaxing in a daze in the breeze and drizzle, it cleverly highlights the theme of "there is still good fruit tea without a tea shop".
開(kāi)篇以一個(gè)象征著都市“社畜”的意象化主角深夜加班的場(chǎng)景為起點(diǎn)，隨著動(dòng)感的音樂(lè)節(jié)奏，Meco司機(jī)駕駛著車輛，帶領(lǐng)著這位化身成雞的主角穿越有山有水有花有海的郊外，體驗(yàn)露營(yíng)、爬山、徒步、漂流等一系列親近大自然的戶外活動(dòng)。在微風(fēng)細(xì)雨中發(fā)呆放松，巧妙地點(diǎn)出了“沒(méi)有茶飲店 也有好果茶”的主題。
In the second half of the video, along with the funny animal sounds, the six flavors of Meco fruit tea are presented one by one - Thai lime, peach pomelo, red pomegranate and white grape, cherry raspberry, lychee and passion fruit, Mango Guava.
在影片的后半段，伴隨著鬼畜趣味十足的動(dòng)物叫聲，一一呈現(xiàn)Meco果茶的六種口味——泰式青檸、桃桃紅柚、紅石榴白葡萄、櫻桃莓莓、荔枝百香、芒果芭樂(lè)。
3.CHARACTER SETTING
In terms of expression style, the use of collage animation to integrate creativity and the interesting style of music echoes its own style. The freeze-frame feel of the collage is closely connected with the rhythm of the music. Each frame is accurately stepped on, creating an overall rhythm that is comfortable and rich. Contagious effect.
在表現(xiàn)風(fēng)格上，使用拼貼動(dòng)畫去融合創(chuàng)意與音樂(lè)鬼畜趣味的風(fēng)格相呼應(yīng)自成一派，拼貼的定格感與音樂(lè)的節(jié)奏緊密相連，每一幀都精準(zhǔn)踩點(diǎn)，營(yíng)造出整體節(jié)奏舒適且富有感染力的效果。
In terms of character design, the image of a chicken is cleverly used as the protagonist of the urban social animal. It is not only a true portrayal of modern urban people, but also presents a humorous style in the interweaving of music and pictures. Through this role, we convey the idea of finding joy and humor in life even under pressure.
在角色設(shè)計(jì)上，巧妙的用雞的形象作為都市社畜的意象化主角，它既是現(xiàn)代都市人的真實(shí)寫照，又在音樂(lè)與畫面的交織中，呈現(xiàn)出一種幽默詼諧的風(fēng)格。通過(guò)這一角色，我們傳達(dá)出即使身處壓力之下也要找到生活的樂(lè)趣和幽默感的理念。
In terms of scenes and animations, the texture of polka dots enriches the texture of the picture, light, shadow and light effects add layer and expressiveness to the picture, and line and text animation give the film a richer sense of dynamics. Together, these elements create a world that is both dreamy and realistic.
在場(chǎng)景和動(dòng)畫上，波點(diǎn)的肌理豐富了畫面質(zhì)感，光影與光效為畫面增添了層次和表現(xiàn)力，線條和文字動(dòng)畫則賦予了影片更加豐富的動(dòng)態(tài)感。這些元素共同營(yíng)造出一個(gè)既夢(mèng)幻又具有現(xiàn)實(shí)感的世界。
4.CAMERA VOICE DESIGN
The film uses a variety of lens expressions. It opens with a busy road as the starting point. It goes from a close-up of the road and pans up to a head-on view. Through the switch between aerial shots and panning up, the audience is led to follow the vehicles through the night and peep into what is still happening. Urban "social animals" who work overtime. As the rhythm of the music changes, the camera quickly pulls back to show a space perspective, showing the faces of migrant workers who are overwhelmed by crowded cities and work pressure and are eager to get rid of their constraints and pursue freedom.
影片采用多樣化的鏡頭表現(xiàn)，開(kāi)篇以一條繁忙的道路為起點(diǎn)，由道路特寫俯拍上搖至平視，通過(guò)俯拍和上搖鏡頭的轉(zhuǎn)換，引領(lǐng)觀眾跟隨車輛穿梭于夜色之中，窺探仍在加班的都市“社畜”。隨著音樂(lè)節(jié)奏的變化，鏡頭快速后拉展示太空視角，表現(xiàn)被擁擠都市和工作壓力壓垮急于擺脫束縛、追求自由的打工人面貌。
Then, through a clever following shot, we were naturally introduced to Meco juice products. The Meco driver then drives the vehicle to lead the protagonist into the suburban scene. Road elements serve as clues to connect various scenes, leading the audience through deserts, oasis, seas, mountains, rivers and other scenes, and finally reach an unfettered wilderness and feel the fresh vitality.
隨后，通過(guò)一段巧妙的跟隨鏡頭，我們自然而然帶出Meco果汁產(chǎn)品。再由Meco司機(jī)駕駛車輛帶領(lǐng)主角進(jìn)入郊外場(chǎng)景。道路元素作為串聯(lián)各場(chǎng)景的線索，帶領(lǐng)觀眾穿越沙漠、綠洲、大海、山地、河流等等場(chǎng)景，最終到達(dá)一片無(wú)拘無(wú)束的曠野，感受鮮活的生命力。
The whole film has a ghostly and funny tone, rich and advanced colors, and dynamic and cheerful music. Meco invites you to break free from the shackles with a fiery sincerity. With Meco in hand, set off immediately to start a journey of freedom that belongs to you! Whether after busy work or in daily life, Meco hopes to be a force that accompanies you and brings you more happiness and vitality.
Character line draft and color display contrast effect
角色線稿與上色展示對(duì)比效果
The line drawing shows the effect separately
線稿圖單獨(dú)展示效果
Comparison of line draft and scene display
線稿與場(chǎng)景展示對(duì)比效果
5.SPECIAL EFFECTS
6.SPECIAL EFFECTS
8.HD WALLPAPERS
中國(guó)蕞丑的一家MG動(dòng)畫公司——（UGLY），專門服務(wù)國(guó)內(nèi)廣告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作過(guò)程中以耿直、宅心仁厚的特點(diǎn)深受合作伙伴的熱捧及引薦，迅速在業(yè)界打開(kāi)名聲。
UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.
CNY新年賀歲
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金融
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文旅體育
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